People are saying Drake has officially 'ruined' viral 'Jet2 holiday' trend with latest social media post

Drake isn’t getting let off the hook after people all made the same comment on his recent Instagram post.

Coming just weeks after online viewers came across a picture that Drake uploaded depicting his naked torso, this new upload has garnered just as much attention.

But not the good kind.

Drake has hopped on a trending TikTok Jet2Holidays sound, which has seen many celebrities get in on the joke.

"Nothing beats a Jet2 Holiday," is the ad we all know and love, and it famously comes with British singer Jess Glynne's 2015 song ‘Hold My Hand’ in the background.

From Mariah Carey and Jeff Goldblum parodying the advertisement, Drake took things one step further and appeared to travel to the Jet2Holidays head office to commit the ultimate play on the trend.

Online users are calling out Drake for the trend (Instagram/champagnepapi)

However, not everyone was happy about this.

Over on Reddit, people began to air their thoughts on Drake’s participation, and it seems they all think he’s either ruined it, or he’s plain ‘corny’ for it.

A user began the thread by posting Drake's snaps with the caption, 'Drake actually ruined the Jet2Holidays joke lol'.

One person wrote: “He's the corniest guy that's ever walked the earth.”

Another claimed: “The s*** he is doing gives me such Kendall Roy vibes. He has always been corny but the lack of self awareness and earnestness he has whilst being mad corny is wild.”

One person joked about Drake’s rivalry with Kendrick Lamar, writing: “Can someone please call Kendrick to take care of that problem? Thanks.”

Social media users say he's 'ruined' the viral trend (Instagram/champagnepapi)

Another said: “This is so wild. Never in my life did I think I’d see Drake advertising for a budget travel company.”

Over on his own Instagram account, the official Jet2Holidays account even commented: “You started from the boarding gate now you’re here.”

While people were not happy with Drake, Goldblum and Carey have had very different reactions.

Goldblum posted a TikTok with a remixed voice-over, which swapped ‘Jet2’ for ‘Jeff2.’

To this, fans were delighted, with one commenting: "If Jeff Goldblum isn't greeting me at the gate in sunglasses and a silk shirt, is it even a Jeff2 holiday?"

Carey then used the trend to announce her performance at Brighton Pride in the UK, which saw her posting a TikTok of her boarding a plane to the sound accompanied by the caption: "Nothing beats going to Brighton Pride!!"