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Netflix confirms it won't switch to weekly releases and will keep its binge format

Home> Film & TV

Published 05:22 19 Oct 2022 GMT+1

Netflix confirms it won't switch to weekly releases and will keep its binge format

Our hungover days in front of the telly have been saved from having to choose a new TV show every half hour.

Rachel Lang

Rachel Lang

Netflix has confirmed they aren't going to take away your TV binge marathons.

The streaming giant quashed that tidbit of gossip during the announcement of their quarterly results, which were released on October 18.

"We think our bingeable release model helps drive substantial engagement, especially for newer titles. This enables viewers to lose themselves in stories they love," Netflix said as per the report.

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"This enables viewers to lose themselves in stories they love."

Netflix added: "We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix."

True Images / Alamy Stock Photo

The streaming service credited the success of some of its biggest shows to the binge-model, naming Squid Game, Stranger Things 4, and Monster: The Jeffrey Dahmer Story as their big hitters that have achieved high-viewership directly because all the episodes were dumped at once.

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"The ability to watch all of Monster: The Jeffrey Dahmer Story helped drive significant interest in the show," Netflix's report states.

"It’s [also] hard to imagine, for example, how a Korean title like Squid Game would have become a mega hit globally without the momentum that came from people being able to binge it."

Netflix added: "We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix."

The report included several graphs, which indicated their binge-release approach helped 'drive significant interest'.

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It showed that in Monster: The Jeffrey Dahmer Story now is the platform's number two performing English-language original series in the initial 28-day window of release.

Ooh, a graph.
Netflix

A Google Trends chart demonstrated that audiences lapped up all 10 episodes of Dahmer in quick succession and drove a much larger spike in Google Searchers for the keyword 'Dahmer'.

The graph compared Netflix's serial killer series to Amazon’s Prime's The Lord of the Rings: The Rings of Power and HBO’s The House of the Dragon, both of which performed comparatively poorer in audience numbers.

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Netflix does, however, split seasons to ramp up audience interest or release on an episode-by-episode basis depending on licensing and network agreements.

But for now, TV fans, it's time to get comfy and binge away.

Featured Image Credit: Daniel Krasoń / Alamy. Wavebreakmedia Ltd IP-220505 / Alamy.

Topics: Netflix, Film and TV, News, Entertainment

Rachel Lang
Rachel Lang

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