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Marvel used AI to create opening credits scene of new show Secret Invasion

Home> Film & TV

Published 20:54 21 Jun 2023 GMT+1

Marvel used AI to create opening credits scene of new show Secret Invasion

Despite splashing out on A-List actors such as Emilia Clarke and Samuel L. Jackson, Disney used AI to create the Secret Invasion's titles.

Katherine Sidnell

Katherine Sidnell

Featured Image Credit: Marvel

Topics: Artificial Intelligence, Film and TV, Marvel, Marvel Cinematic Universe, Samuel L Jackson, Technology, Disney Plus

Katherine Sidnell
Katherine Sidnell

Katherine is an entertainment journalist with a love of all things nerdy. Starting out writing Doctor Who fan fiction as a kid, she has gone on to interview the likes of Matt Damon, James May and Dua Lipa to name a few. Published in The Sun, The Daily Mail and Evening Standard - she now joins Ladbible as resident nerd in chief.

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@ksidnell

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Showrunners behind Secret Invasion have revealed that the series’ title sequence was created using artificial intelligence (AI).

If you’ve not seen the new Marvel show, the title features lurid green images that twist and warp as audiences get their first glimpse of the villainous Skrull.

Though producers have said the sequence plays into the series’ themes, some people have hit back at the decision.

Given that the show has Oscar-winner Olivia Coleman, Emilia Clarke (aka the mother of Dragons) and Samuel L. Jackson reprising his role as Nick Fury, there’s been an insane amount of hype around the Secret Invasion’s production.

The comic book adaption will follow the former head of S.H.I.E.L.D as he tries to learn more about a secret invasion by the Skrull.

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With the shapeshifters seamlessly blending into humanity, it’s up to the veteran agent to stop them from assuming positions of power throughout the world.

Rather cleverly, the Marvel show’s titles parallel this with the abstract paintings of the Skrull shifting and morphing through the sequence.

It’s pretty eerie, with showrunner Ali Selim revealing the design was created by Method Studio – who used AI to design the uncanny images.

He told Polygon: “When we reached out to the AI vendors, that was part of it — it just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this?”

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Samuel L. Jackson reprises his role as Nick Fury.
Marvel

Though the director admits he doesn’t really ‘understand’ the clever tech, he felt like it could translate the foreboding with Secret Invasion.

“We would talk to them about ideas and themes and words, and then the computer would go off and do something,” he added: “And then we could change it a little bit by using words, and it would change.”

“It felt explorative and inevitable, and exciting, and different.”

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Not everyone has been impressed with the new approach to design, including Teen Wolf director, Stephen Ford.

In a heated tweet, he heavily criticised Selim’s decision, saying it ‘overshadowed’ the work of designers in the industry.

Tagging the Disney+ director, Ford wrote: “Marvel/Disney have infinite money yet used AI for the Secret Invasion opening credits. A slap in the face to literally every artist Disney has ever worked with & something that overshadows the hard work everyone did on this show.”

Meanwhile, Method Studio has refused to reveal exactly how they made the sequence for Secret Invasion.

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The company has previously worked on Marvel shows, including Moon Knight, Ms. Marvel and Loki.

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