Featured Image Credit: Bryan Cranston/Instagram. AMC
Topics: Super Bowl, Film and TV, Sport, Entertainment
Rachel Lang
Topics: Super Bowl, Film and TV, Sport, Entertainment
Walter White is back and is cooking with gas.
Well, as much gas as is required to make a packet PopCorners.
Considering they're a baked chip, we're going to guess that isn't a whole lot.
Either way, Breaking Bad's lead character is returning to TV screens to spruik the popped corn snacks in the brand's first Super Bowl spot and in-game commercial.
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Bryan Cranston teased the return of his titular character on social media, with the tagline: "Breaking soon."
Oh, Cranston, you devilish master of wordplay, you. And master of crisps.
The Frito-Lay snack brand initially teased their big reveal on Instagram back in December.
But it wasn't until January 4 that fans knew that Mr White would be clinging to a bag of white cheddar chips.
PopCorners captioned the Instagram post with a goofy take on the rather ominous quote from the TV series.
They wrote on social media: "Say. Our. Name."
Oof. Spine tingling.
And this could be the last time we see Walter in all of his menacing glory.
In June, AMC boss Dan McDermott said the network's door 'is always open' for another spin-off, leaving it up to creators, Gilligan and Peter Gould, to make it happen.
However, Gilligan has since confirmed that there are no immediate plans to extend the franchise - but refused to rule out a possible return to it down the line.
So here's hoping.
With just over a month to go to one of the biggest sporting events of the year, Americans are eagerly watching the web to snap up any tasty teasers at what other Super Bowl ads might be coming out.
The Super Bowl LVII isn't until February 12, but Average Joes as well as football fans are eagerly awaiting the big game.
While we don't know which teams will face off in the big showdown, the game marks the culmination and climax to a season-long battle.
For others, it's the high profile celebrities taking part in quirky advertisements that is the exciting part.
That being said, Fox, the network who has the rights to the 57th NFL finale, scored a major touchdown back in September 2022 with 95 per cent of the half time ad slots already sold.
Executive vice president of ad sales for Fox Sports Mark Evans revealed the impressive sales result, estimating they had five or fewer 30-second slots left to sell, as per Variety.
Impressive stuff.
So keep your eyes peeled for the next month, as more is sure to be revealed.