Despite the leopard looking right at you in this viral picture, people can't seem to find it without a bunch of tips.
Thankfully, in your day to day life, you don't actually have to worry about leopard attacks, unless you live a particularly wild life.
But this viral picture has made people realize that if they had to deal with these big cats out in nature, they might not fair as well as they might think.
Being able to spot a predator who is eyeing you up is probably crucial in keeping yourself alive, so most of us can count our blessings we aren't a deer, goat or mountain sheep.
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In this picture, there is a snow leopard looking right at the camera, and the fact you can't spot it immediately speaks to how good its camouflage is in its natural habitat.
I promise, it definitely is in there.
But against the backdrop of snow and a rocky outcrop, you simply wouldn't be able to spot the big cat, until it's too late.
Take a look:
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Did you spot the leopard yet? There is definitely one in there, and you'll kick yourself once you see it.
Leopards aren't the only big cats with camouflage either.
Astonishingly, tiger stripes work to conceal the enormous cats while they stalk their prey by breaking up the animal's outline in the undergrowth.
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As for the leopard, it is definitely in the picture and actually in quite a prominent place if you just look carefully enough.
No need to strain like this is one of those magic eye posters either, it's definitely in the picture.
Snow Leopards are one of the most elusive of big cats, living in the mountain ranges of Central and South Asia.
So, did you manage to spot it in time? If you give up you can scroll down to see where it is.
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One animal takes camouflage even further than just having patterned skin or fur.
This is the Hatchetfish, a species that inhabits the gloom of the twilight zone in the open ocean.
Paradoxically, Hatchetfish have sides which are highly reflective, looking like polish silver.
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On land, this would make them stick out like a piece of tin foil in the grass, but in the gloom of the deep ocean their sides reflect the light around them, rendering them perfectly concealed from the side.
It doesn't stop there either, as some predators will linger below shoals and spot their prey by its silhouette against the light from the surface. Creepy.
But Hatchetfish have light-producing cells on their bellies which imitate the light from the surface and break up their silhouette.
As for some squid, they just become completely transparent.
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Problem solved.
Gerrard Kaonga