Kim Kardashian issued a blunt five-word response following the controversy over her daughter North West’s appearance - which featured imitation face tattoos and piercings.
The 12-year-old appeared in several TikTok clips over the weekend on the account she shares with her famous mom, sporting faux tattoos, blue contacts, and a septum-style piercing.
The schoolgirl's friends joined in on the fun too, rocking matching braided hairstyles, colourful extensions, and bold accessories.
Her TikTok showed off dramatic lashes, silver jewellery, grillz, and scripture-style designs under her eyes. She also wore an oversized black T-shirt and sneakers to complete the edgy look.
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Captioning her post: "Fake piercings and fake tatts 4 life."
But not everyone was impressed, as the internet quickly flooded with comments from people saying North - the eldest of Kim’s four children with ex-husband Kanye West - was 'too young' for such a look.
"She’s 12 years old by the way," one user wrote in the comments.
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Another added: "How about go be a kid."
While she was styling a more rougher look than you'd imagine a kid her age would, she sported it on the weekend before Halloween - when you're likely to see children don nightmarish fits... so is it really that bad?
Kim doesn't think, as she shut down the outrage in just five words.
The SKIMS founder responded under a TikTok clip shared by Daily Mail Australia, writing: "This is such a non-issue."
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That simple reply - which was accompanied with a crying emoji - instantly went viral, and perfectly summed up the billionaire’s stance on her daughter’s creative expression.
The move came just weeks after fans criticised Kim for letting North wear a dermal piercing during a trip to Rome - something the reality star later admitted was a learning moment.
Speaking on the Call Her Daddy podcast earlier this month, Kim opened up about parenting a preteen in the public eye.
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"I'm like, okay, we're never wearing that again. Unfortunately, we made that mistake in front of the whole world," she said. "As a mom, you're kind of like learning at the same time."
While also praised her daughter’s confidence and creativity, adding: "She's really mature in one sense where she'll be like, 'Mom, I saw this and I don't really care that they don't like... my blue hair or this or that.
"She's really confident."
As a parent myself, I can vouch for just how hard parenting it - let alone on full display of the entire world... although that's kind of the Kardashian family business.
Topics: Kim Kardashian, TikTok, Parenting, Social Media
Joe Yates