YouTuber MrBeast has claimed he studied 'what makes a good video' in extreme detail every day for '1,000 days' as part of his journey to become one of the best.
MrBeast, whose real name is Jimmy Donaldson, made history last year as he became the highest-paid YouTube star ever, raking in a whopping $54 million in gross revenue, according to an estimate by Forbes magazine.
The content creator is known for posting videos involving stunts, charitable efforts and cash giveaways such as a viral re-enactment of Squid Game, which saw the winner walk away with $446,000.
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His success apparently didn't come without dedication, though, as Donaldson explains below:
The YouTuber appeared on The Joe Rogan Experience podcast this week, where he spoke to the host about what his life was like before he made it big on the video platform.
He explained that, together with other 'super small YouTubers', he would do nothing but 'hyperstudy what makes a good video, what makes a good thumbnail, what's good pacing [and] how to go viral'.
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Donaldson, who is 23 years old, told Rogan he spoke with his fellow YouTubers every day for '1,000 days in a row' in what they would call 'Daily Masterminds', with the chat sometimes beginning at 7.00am and lasting throughout the day until 10.00pm at night.
He continued: 'We'd do things like, take 1,000 thumbnails and see if there's a correlation to the brightness of the thumbnail to how many views it got, or [with] videos that have got over 10 million views, how often did they cut the camera angles, stuff like that.'
Rogan was understandably stunned at this information, clarifying that the group 'micro-analysed' everything while Donaldson confirmed they were 'very religious about it'.
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'That's where most of my knowledge came from,' the YouTuber said, adding: 'I just surrounded myself with these lunatics – like we didn't do anything [else], we had no life.'
Evidently it pays to spend more than 1,000 days analysing YouTube videos, because MrBeast now has more than 91 million subscribers on YouTube, as well as being responsible for a 50-employee company that encompasses a virtual restaurant chain named MrBeast Burger and Beast Interactive Games, Variety reports.
Following MrBeast in the top five highest-paid YouTubers includes, in order, Jake Paul with an estimated $45 million, Markiplier with $38 million; and longtime comedy duo Rhett & Link at $30 million.
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Emily Brown