MrBeast is officially the King of YouTube.
The content creator, whose real name is Jimmy Donaldson, has been hot on the heels of fellow YouTuber PewDiePie recently.
People have been watching their follower counts like the stock market during a tough financial period and there has been a huge milestone achieved.
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Donaldson's account has officially overtaken PewDiePie, whose real name is Felix Arvid Ulf Kjellberg.
Social Blade is able to track every YouTube account's followers down to the second.
Dextero reports MrBeast has had tens of thousands of new followers today (November 14) compared to a few hundred for PewDiePie.
But a short time ago, Donaldson's account eclipsed his Swedish rival and now he sits close to 111.85 million.
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That makes him the most followed account on the YouTube platform that's from an individual person.
There are a few accounts that have more followers than MrBeast, including T-Series (229 million), YouTube Movies (158 million), and Cocomelon - Nursery Rhymes (147 million), but Donaldson has the highest number of subscribers for a single person.
MrBeast made a name for himself in the YouTube game by organising competitions that grew in scale and prize money with each video.
He attracted a lot of headlines for his recreation of Squid Game, which saw him recruit hundreds of people to play in the TV show's iconic games. However, for his YouTube video, no one died.
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He's proved himself to be very savvy in attracting followers in ways other content creators might not be doing.
During an appearance on The Joe Rogan Experience, he revealed his dubbed channels which - as the name suggests - show his videos dubbed with other languages.
He told Rogan: “We actually… I’m kind of curious why you don’t do this… we do our videos in other languages as well.
“So these are the exact same videos on my main channel, but we pay voice actors to dub over them. We translate the text on the video - everything.”
MrBeast went on to say that his MrBeast en Español was ‘one of the fastest growing channels last year’.
the Spanish version language of his channel went from 300,000 viewers to a staggering 22 million in a single year.
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The YouTuber explained the success by telling Rogan: “Less than 10 percent of the world speaks English - so 90 percent of the world can’t even enjoy your content. And when I realised that, I was like, ‘wait a minute - 90 percent of the world can’t even watch this stuff’.”
Rogan appeared to be seriously impressed by his idea, telling MrBeast: “That’s so smart. What a great idea, man.”
And his ‘great idea’ hasn’t just paid off in terms of subscribers and views, because earlier this year Forbes revealed MrBeast is the current richest and best creator in the entire world.
MrBeast was reported by Forbes as having earned a whopping $54 million in 2021, having 162 million followers, an average engagement of 5.99 percent and entrepreneurship score of three.
Topics: YouTube, PewDiePie, Social Media
Stewart Perrie