'Good morning to my publicity team' declared actor Cole Sprouse as he shared a bizarre Instagram post showing his bare bum.
Good morning indeed and spare a thought for the 29-year-old's publicity team who are now having to deal with simultaneously the best and worst thing that could have happened to them.
The post featured Sprouse staring into the camera while a strategically placed mirror showed off his, umm, assets.
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Fans have been shocked by the Instagram post, with plenty enjoying the view and others utterly surprised that they were seeing a view that left nothing to the imagination.
The actor's colleagues were equally amused and surprised, with plenty chipping in to show their own appreciation for his shapely rear.
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Mason Gooding, who starred with Sprouse in Moonshot, said: "Hate to see you go, love to watch U leave."
Sprouse's girlfriend found the funny side of her boyfriend baring all for everyone on the internet to see, joking 'how long until this gets taken down'.
Even his make believe dad on Riverdale, Skeet Ulrich, chipped in with a series of laughing emojis.
As for the fans, most have just been enjoying the view while struck with disbelief that the actor posted a nude selfie.
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One fan dubbed the image 'Cole and the giant peach', though to be fair to the actor the picture looks like it has been edited to give him a bigger bum.
Another appreciated the picture of the actor's bare bottom, commenting that Sprouse was 'thicker than a Snicker', which is a compliment among the youth of today.
The actor is a big fan of having fun on Instagram, having even opened up a second account dedicated to photos of people trying to take pictures of him.
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The post currently has over four million likes on Instagram, making it one of the most popular things he has ever posted on the social media site.
Sprouse shot to fame playing Cody in The Suite Life of Zack and Cody and is now more likely to be seen on screens playing Jughead in Riverdale.
Sadly for fans of the show, Riverdale is coming to an end soon after seven seasons, with the final instalments dropping in 2023.
Sprouse told GQ that the cast was ready to bring an end to the story the show is trying to tell and 'wrap it up with a bow'.
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Topics: Celebrity, Instagram, Cole Sprouse
Joe Harker