Spare a moment to pray for the people living across from Twitter’s headquarters in San Francisco.
They now have to deal with a huge, glaring, bright ‘X’ sign on the top of the company’s building.
Elon Musk unveiled the social media giant’s new logo that has replaced the little blue bird, and he wasted no time to replace the symbol on the top of Twitter’s headquarters in California.
But the rebrand has come at a cost, especially for the unfortunate neighbors living across from the building.
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One man took to Twitter to reveal the new flicking logo across from his block of apartments with the caption: “Imagine no more. This is my life now.”
Yikes. Who wants strobe lighting right outside? Why not just add some constant drilling for extra finesse?
Another said: “Oh my f**king god.”
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A third commented: “This is exactly what iCarly went through when she opened the door in that one episode.”
While another fumed: “I would be spending the next two nights that I can't sleep drafting an OSC for an emergency TRO and a nuisance lawsuit to file the moment the courthouse opens Monday.”
And the bad news keeps coming for these folk, as the South African business magnate revealed that X’s HQ isn’t relocating anytime soon.
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Over the weekend, Musk penned: “Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco.
“Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too. We will not.”
Maybe you want to start investing in some block-out blinds?
However, the new logo on the top of X’s headquarters almost didn’t happen.
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Last week, police were outside Twitter HQ as a worker began tearing down the building's iconic sign to replace it with the ‘X'.
During the early afternoon, the 'er' at the end of Twitter remained visible on the sign outside the building as police arrived at the scene and halted construction.
While there was initially thought to be a permit issue, cops later confirmed that 'no crime was committed'.
"At approximately 12:39 P.M. officers assigned to Tenderloin Station responded to the area of 10th and Market Street regarding a report of a possible unpermitted street closure," a San Francisco Police Department spokesperson said.
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They added: "Through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter."
Charisa Bossinakis