Ford praised for launching 'men’s only car' on International Women’s Day
Ford Motor Company has been praised by women after launching a 'men’s only car' on International Women’s Day.
Take a look at the advert below - which also happens to be narrated by the one and only Breaking Bad star Bryan Cranston:
Dubbed by some women as 'perfection', the tongue-in-cheek ad has been designed to recognize and celebrate the 'significant role that women have played' in the automobile industry.
Advert
That's why the car company have decided to launch 'The Ford Explorer Men's Only Edition'.
Wait, what?
Let me explain - so the video begins with narrator Cranston explaining that the 'Ford Explorer Men’s Only Edition' is a completely reimagined vehicle.
It is designed without many of the essential features developed by women. This includes heaters, windshield wipers, turn signals, brake lights, and GPS.
At the end of the advertisement, Ford make it clear that the ad was a celebration of women and that 'this vehicle is not really for sale'.
It's easy to see how the vehicle design is completely pointless and the commercial itself has been praised by women for acknowledging their impact on the industry.
The marketing ploy has certainly gone down well with viewers, with some saying that 'my first car is now a Ford'.
One woman commented: "I got concerned for a second. Slay Ford!!"
A second added: "At first I thought it was knocking men for not using those features, but I like this twist better."
"Alright, this is perfection, well done Ford," a third also admitted.
"10/10 advertisement," one person added, while another wrote: "Makes me even more proud to be a Ford owner hahaha."
Others were just shocked to discover that Cranston was narrating the commercial.
One social media user commented: "Is everyone ignoring Bryan Cranston doing the voice over?"
"Is this Bryan Cranston narrating as well? EVEN MORE ICONIC WOW," another said.
"To support the campaign throughout the month, Ford will highlight the achievements and contributions of female innovators of the past and present on Ford.com and across the company's social media accounts," the company states on their website.
"This Women’s History Month, we salute the contributions women have made to the automotive industry by literally taking those contributions out. No heat. No brake lights. No GPS. And no way we’d be here today or where we’re going tomorrow without them."
Anish Vij