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Jeff Bezos has strict one-hour rule backed by neuroscience that makes him smarter

Home> Technology> Amazon

Updated 16:13 15 Oct 2024 GMT+1Published 15:45 15 Oct 2024 GMT+1

Jeff Bezos has strict one-hour rule backed by neuroscience that makes him smarter

The Amazon founder has even roped his fiancee into the practice

Ellie Kemp

Ellie Kemp

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Featured Image Credit: Taylor Hill/Getty Images/Karwai Tang/WireImage

Topics: Amazon, Jeff Bezos, Science, Health

Ellie Kemp
Ellie Kemp

Ellie joined UNILAD in 2024, specialising in SEO and trending content. She moved from Reach PLC where she worked as a senior journalist at the UK’s largest regional news title, the Manchester Evening News. She also covered TV and entertainment for national brands including the Mirror, Star and Express. In her spare time, Ellie enjoys watching true crime documentaries and curating the perfect Spotify playlist.

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We might not all have what it takes to run a multi-trillion dollar tech company, but that doesn't mean we can't try and live like it.

While we can't all necessarily splash out on exotic holidays or one-of-a-kind hypercars, we can certainly adapt to a morning routine that none other than billionaire Jeff Bezos swears by.

The Amazon CEO follows a strict, 60-minute set of habits to set himself up for the day.

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He's previously referred to this as his 'puttering time' - but no, it doesn't have anything to do with golf.

Bezos' 'puttering' involves grabbing a coffee, 'slowly moving around', and having breakfast with his family first thing.

But there's a key component of the routine he absolutely must abide by - and he's even roped fiancee Lauren Sanchez into.

Jeff Bezos and his fiancee Lauren Sanchez (Jeff Bottari/Zuffa LLC)
Jeff Bezos and his fiancee Lauren Sanchez (Jeff Bottari/Zuffa LLC)

The billionaire tech boss first detailed his morning routine in a 2018 speech at Washington's Economic Club.

While going about his leisurely morning activities, Bezos doesn't spend a single moment looking at his phone.

It's a value he still upholds to this day, as Sanchez told People in an interview last month.

She explained: "My favorite part of the day is the morning. I love waking up. I make myself a cup of coffee. I make Jeff a cup of coffee, and we kind of have this magic moment where it's just us talking."

She added: "The kids haven't woken up yet. And we don't get on our phones. That's one of the rules."

The 54-year-old admitted that she would be scrolling through her phone every morning if she had any choice.

Less of this, please. (Oscar Wong/Getty Images)
Less of this, please. (Oscar Wong/Getty Images)

"[Bezos] definitely made that rule," she laughed, before saying: "It wasn't me. But the mornings are just us for as long as we can."

Besoz previously claimed his device-free mornings help stabilise both his energy levels and decision-making abilities throughout the day.

According to neuroscience, he could be onto something. Scientific reports have shown scrolling on your phone first thing sets you up for distraction.

This is because your brain switches from deep-sleep delta waves to 'daydreamy' theta waves when you first rise.

Once you've woken up more, your brain produces alpha waves, which can help keep you calm. If suppressed, it can cause anxiety, high stress, and insomnia, according to Science Direct.

Our brains need time to boot up in the mornings. (Vithum Khamson/Getty Images)
Our brains need time to boot up in the mornings. (Vithum Khamson/Getty Images)

Looking at your device right away forces your body to skip the theta and alpha stages, speeding you through to the delta stage - making you alert.

Julie Morgenstern, author of the book Never Check Email In the Morning, puts it, “Those requests and those interruptions and those unexpected surprises and those reminders and problems are endless … there is very little that cannot wait a minimum of 59 minutes.”

So the next time you grab for your phone from the warmth of your bedsheets, maybe think twice...

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