Pornhub's year in review reveals major difference in top categories searched by Gen Z and boomers

While December may mean Christmas for a lot of people, it's also the season of 'year in reviews' across the internet.

Whether it be the ever popular 'Spotify Wrapped' or another company's equivalent of it, everyone loves a good wrap up of the year.

And that includes the adult film industry, with Pornhub even joining in with the fun.

The porn site's year in review has revealed a major difference in top categories searched by Gen Z and Boomers.

Pornhub's year in review has been released (Nikolas Kokovlis/NurPhoto via Getty Images)

Who uses Pornhub the most?

When it comes to visitor demographics, the average Pornhub user in 2024 was 38 years old, a year up from the 37 average age last year.

Statisticians broke down these categories in age groups even further, where they found similar trends to last year.

The press release by Pornhub explained: "The 18-24 age group made up the biggest portion of traffic, with 27% of all traffic falling into that category. Following closely behind was the 25-34 age group, which accounted for 24% of all traffic.

"Together, the 18 to 35 group makes up over half of Pornhub’s visitors, even after giving up -2 percentage points in 2024 to the over 35 crowd."

What are they searching?

The Pornhub year in review provided an insight into what categories each generation are searching for, and it certainly suggests that Gen Z have extremely different tastes compared to other generations.

"Our statisticians investigated the percentage difference in popularity compared to all the other age groups," the press release states.

The research found Gen Z, aka the 18-24 age group, are 392 percent more likely to view 'vertical videos', while they also have a particular interest in 'hentai'.

There are major differences between Gen Z and boomers (Pornhub )

As for boomers (55+), they're said to be more interested 'strap on', 'gangbang' and 'double penetration'.

Gen Y (25-34) are searching for the likes of 'FMM', 'tattooed woman' and 'parody' amongst some of their popular searches.

Meanwhile, Gen X (35-54) are largely into the 'role play', 'feet' and 'compilation', according to data gathered by Pornhub.

Speaking about Gen Z further and their general search methods on Pornhub, the press release added: "It is a fascinating point our statisticians discovered that Gen Z’s interests were higher around non-porn style porn than actual porn. For example, Music, SFW (safe for work), and Gaming all appear in their top relative categories. It seems they are looking to get more from their experience on Pornhub than watching purely sex videos. It’s almost like Gen Z is watching Pornhub for the podcasts, like Boomers read Playboy for the articles."

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