A YouTuber praised for his transparency has revealed how much he’s earned from posting content on the platform - and people have been left surprised at the results.
There are around 122 million daily active users on YouTube, according to Global Media Insight, with about 500 hours’ worth of content being uploaded to the video-sharing platform every minute.
For some, YouTube is a real labor of love. And for others like Ninja, Jess No Limit and pop culture purveyor Mike’s Mic, it forms the backbone of their livelihood.
But how much are YouTubers making from their videos?
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Well, one content creator has allowed fans to have a sneak peek of his channel’s analytics, outlining exactly how much money he made from 1.3 billion views.
Kai Nemzer, who previously made gaming content on the site, headed to his old channel to reveal how much ad revenue he’d made from six pieces of content he’d previously posted.
The first video that Nemzer analyzed was a long-form piece of content with 4.8 million views.
“Eight minutes long, gaming content. I made $9,117.24,” he said of the clip, which accumulated 267,600 watch time in hours.
“Also got a $4,000 sponsor from this video,” Nemzer explained.
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He then showed the analytics of another video on his channel, this time one which had 5.7 million views and only lasted one minute and 12 seconds.
This post earned him $4,085.06, according to his computer screen, while another with 6.3 million views racked up earnings of $4,456.32. The latter was one minute and 17 seconds in length.
His third most-viewed short-form video - 54 seconds in length - had an astonishing 82.6 million views and earned $4,112.20 in ad revenue.
However, he saw a fall in earnings from another one of his YouTube Shorts. This particular one had 86.5 million views but only earned him $2,925.78.
The last, with 94.9 million views, brought in 145,200 new subscribers and made the internet user $3,395.65 in revenue.
Now for how much the creator made on this whole channel.
According to the analytics shown in the video, Nemzer clocked up 1.3 billion views across all videos. Fans had logged 16 million hours watching his content and his channel boasted two million subscribers.
So all in all, that’s $157,386.45 made from clips posted on YouTube. Wow.
“Not too bad,” the social media star remarked. “But why did I quit? Well it’s because I didn’t want to do gaming and I wanted to help entrepreneurs with their YouTube. So subscribe.”
Nemzer’s straight-to-the-point clip has been praised by thousands of YouTube users, many commending him for being so honest regarding earned revenue.
“Thanks for being transparent and honest, it is still an impressive and huge milestone,” replied one viewer.
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A second said: “Thanks for showing bc this is important for me to see whether it's worth it to keep grinding YouTube.”
However, someone else has remarked how ‘humbling’ the payments seem to be.
They wrote: “$157k isn’t nothing, but for 1.3B views I would’ve thought it’ll be $300k+.
“4-5M views on a video I thought would be $10k plus,” they added. “Super insightful.”
Another echoed: “I earn so much on shorts getting way less than you did. I was expecting hundreds of thousands actually.”
So, why is there such a disparity between revenue payments?
According to IFTTT, it’s important to tackle this question after learning exactly how YouTube’s payment system works.
To get paid by the social media video-sharing platform, content creators need to be signed up to and eligible for the YouTube Partner Program (YPP).
To qualify for the YPP, you need to have at least 1,000 subscribers and have clocked up 4,000 hours of watch time in the last 12 months.
Once approved, you can start monetizing your videos through advertisements, sponsorships and other forms of revenue, writes the site.
However, the amount of money a YouTuber earns per view can differ greatly and depends on quite a few factors.
This includes where the viewers are from, the advertiser’s budget and also the kind of ads that are being shown on your videos.
Therefore, IFTTT states that YouTube pays around $0.01 to $0.03 per view, but this is just a rough estimate and can often be much higher or significantly lower.
YouTube also takes a 45 percent cut of ad revenue while the content creator will take home 55 percent. Still, not bad, right?
So if you’re working on your channel and aren’t quite hitting the same numbers that Nemzer did, then don’t worry - we’re sure your time will come!
UNILAD has contacted YouTube for comment.
Topics: Money, YouTube, Social Media
Ella Scott