Pepsi rolls out epic-scale global rebrand with giant cans and balloon shows
Topics: Food and Drink
Callum Jones
Featured Image Credit: PepsiCo
Topics: Food and Drink
Pepsi is rolling out a massive logo change with a series of dazzling light installations and landmark takeovers across the globe.
The brand’s new look takes flight across 120 countries from 1 March – in this series of digital installations – and represents Pepsi's first major redesign in 14 years.
To mark the moment, the digital installations – each featuring the re-designed Pepsi logo – appeared to rise above famous worldwide landmarks in these incredible images.
In London, the impressive digital installation appears to rise beside The O2 arena in the east of the city, certainly appropriate for the brand’s long-running support for international music acts.
Those at nearby cable cars would have spotted an inflatable Pepsi can rise from the water, shortly followed by a majestic light show.
Meanwhile, in Warsaw, Poland, a hot air assembly, forming a giant Pepsi logo, took over the skyline in the striking images, whilst an interactive digital mural showed up in Australia .
Elsewhere on the globe, Pepsi put on shows in AlUla in Saudi Arabia, on the Nile in Egypt and in Dubai.
Each of the installations harnesses innovative technology, entertaining audiences with the larger-than-life light shows.
Pepsi's new look also landed in the world of sport, with the Gaddafi Cricket Stadium in Pakistan seeing a giant Pepsi can seemingly land unexpectedly mid-game.
The brand new logo encompasses elements from Pepsi's past while adding a modern twist.
Pepsi's new design sees an updated color palette of electric blue and black to bring what's been described a 'contemporary edge' to the new logo.
First unveiled in the US, the new logo is now launching in over 120 countries across the globe.
Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform 'Thirsty for More', which is the attitude and mindset our target audience has of always trying new things and living new experiences.
"What better way to showcase the brand’s transformation than through these iconic installations. We've always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic.
"Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport and culture."
He continued: "People worldwide were asked to draw the Pepsi logo as part of the design process and the majority included the Pepsi name as part of our globe – remarkable given that the name and the globe have been separated for the past 14 years.
"When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.”
Pepsi fans across the globe are now being urged to keep their eyes peeled for more unique experiences coming later in 2024, via @pepsiglobal.