Porn star sued by fashion house for using name she's trademarked
Emily Brown
Featured Image Credit: @gigidiorsfw/Instagram
A porn star who has trademarked her showbiz name is now being sued by fashion house Christian Dior Couture over claims she is damaging its business.
Known for its luxury designer style and expensive pricetags, Christian Dior Couture was founded in 1946 by the man himself (Christian Dior) and is now controlled and chaired by French businessman Bernard Arnault, who currently sits at number three on Forbes' Rich List.
You might think it would be tough to confuse the fashion brand with porn, but Christian Dior Couture has filed a legal claim against a 40-year-old adult entertainer who last year applied to trademark her name.
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Gigi Dior had her request approved on 20 September, 2022 and uses the name on her personal website, her OnlyFans account, her webcam work and all social media accounts.
The entertainer has appeared in seven porn films as well as receiving a nomination for 'Milf of the Year' by the Cam Awards.
She told Page Six: "I trademarked my stage name for entertainment and modeling purposes, I had to show proof of what I was using the name for, so I used appearances at exotica, and a website for confirmation... My request was granted.
“A couple of weeks ago, on Oct. 18, I received notice from Christian Dior Couture that they were appealing my trademark approval and they claim that the name Dior is being diluted and that I am diluting their products.”
In the filing, which has been cited by the publication, Christian Dior Couture is asking overturn Gigi's trademark.
She said: "All goods and services … are opposed, namely: Entertainment services … personal appearances by a porn star … providing a web site featuring non-downloadable adult-themed photographs and videos.”
The brand has stated its grounds for opposing Gigi’s trademark, which include 'priority and likelihood of confusion, dilution by blurring and dilution by tarnishment'.
Gigi now has until 17 November to present a written response against Christian Dior Couture’s appeal or risk having her trademark overturned.
The star applied for the trademark to prevent others ripping off her brand, arguing: "If I lose my name, I have built a brand around this name, it has become me and my reputation, so it’s really devastating to think I might have to start from scratch and rebrand everything.
“I have thousands and thousands of T-shirts, signs and photographs. I have retained websites, all of my social media. I’d have to start again, it’s going to be a huge undertaking if I lose this name.
"I’m devastated, and it is ridiculous.”
UNILAD has reached out to Christian Dior Couture for comment.