Doja Cat's bloody music video 'Attention' is certainly getting a lot of attention.
Earlier this week, fans of the rapper were left terrified after she teased her highly-anticipated fourth studio album 'Attention' with a sneak peak at the new music video.
The 27-year-old posted to Instagram an image that didn't seem that bad at first glance.
However, after some people turned up the brightness, it shows the singer with a mouth full of blood.
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Once the altered image went viral on Twitter, people were well and truly horrified.
One person wrote: "I wanted to sleep but now I can't anymore."
Another added: "My sleep paralysis demon watching me in the corner of my room at 3am."
Well, on Friday (16 June), Doja - real name Amala Ratna Zandile Dlamini - dropped the full video to 'Attention' where she briefly appears naked, while covered in blood.
At the time of writing, the video has already racked up 3.5 million views on YouTube, with over 319k likes.
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Her bloody figure also happens to be the artwork for the album.
Some viewers have compared her new look to that of Lilith from HBO series True Blood.
The show is set two years after the invention of a synthetic blood product branded 'Tru Blood' that has allowed vampires to 'come out of the coffin' and let their presence be known to mankind.
Fellow singer SZA also seemed to reference the Lilith character in the music video for her 2020 track 'Hit Different'.
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"For those confused. Doja cat is referencing Lilith from True Blood and so was SZA," one fan explained.
"I am so confused how you all think Carrie when Carrie is wearing a dress.
"I might need to rewatch it actually that was an epic series!"
"Doja Cat is serving True Blood and I can't believe no one noticed," added a second.
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I think everyone who is familiar with the show noticed, to be fair.
While a third penned: "I’m rewatching season 5 of True Blood and Lilith came on screen and it was giving very @DojaCat."
"Why she look like Lilith from True Blood?" another questioned.
However, not everyone was on board with the music video, as one person said: "Doja Cat had to sell that soul.
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"They branded the f**k out of her body with them demonic tattoos and then made her bathe in blood for the Attention video that poor thing. Like the song though."
"Ok….. Doja cat definitely has changed over the years but this here along with her tattoos are crazy!" a second thought.
"Do anybody else see something wrong or is it just me?
"She’s drenched in blood."
I'm sure Doja was well aware that she was going to divide the audience with this one.
Topics: Doja Cat