When it comes to the Super Bowl, we always expect big things and this year's ads have already delivered.
In fact, people have been calling the latest commercial the best they've seen in ages.
Although a little bizarre, viewers have found the whole thing hilarious, with many loving some old school appearances from the likes of Hey Arnold! and Knuckles from Sonic the Hedgehog.
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So what's it all about?
Well, it seems CBS has pulled out all the stops to promote its streaming service Paramount+ after gathering some pretty big names for the Super Bowl ad.
In the commercial, famous faces including Sir Patrick Stewart, Arnold from Hey Arnold!, Master Chief, Knuckles, Drew Barrymore and Jeff Probst are all doing their best to climb the Paramount mountain.
You can watch the ad below:
Miami Dolphins quarterback Tua Tagovailoa tries to launch a hook across the mountain to hoist them all to safety, but he struggles.
He tells the group that if he only had a football, he'd have been able to make the throw.
That's where poor Arnold's head comes in.
Stewart suggests they tie the rope to Arnold's football-shaped head, but not everyone's happy about it, including Barrymore who points out how concerning it is to consider launching a child up a snowy mountain.
Stewart takes off his jacket, revealing an old-school football kit and tells Barrymore to 'shut [her] face' before launching Arnold into the sky.
Creed then starts playing 'Can You Take Me Higher' and while Arnold almost makes it, he ends up smashing into the cliff face.
The group then look to another animated character instead - poor Peppa Pig.
The ad is pretty bonkers, but people have been loving how eccentric it is.
One person wrote on X (formerly Twitter): "Yep, this is the Super Bowl ad winner."
While another said: "I have never in my life hurt myself laughing from a commercial until today when Sir Patrick Stewart yeeted Arnold from Hey Arnold like a football."
And a third wrote: "Probably one of the best ads I've seen in a long time."
Meanwhile others were adamant that they wanted the sketch turned into an actual film, as one pointed out: "If I told young me who is a big fan of Hey Arnold, that Patrick Stewart would in the future throw Arnold like a damn football while accompanied by characters like Knuckles and Master Chief, he would think I was insane."
Kansas City Chiefs will take on San Francisco 49ers at the 58th Super Bowl on Sunday, February 11.
Topics: Film and TV, Super Bowl
Lucy Devine