People think The Simpsons predicted Labubus as disturbing theory has owners burning viral toy

The Simpsons has become long been known for making bold predictions, but this latest one is among the scariest - and people believe it to be based around Labubus.

For those that have never heard of the infamous Labubu dolls, they are the evil-looking gremlins that fans have been queuing up to get their hands on them - and in some cases, even fetching for thousands of dollars.

They are the creation of the Chinese toy company POP MART, who in 2019 teamed up with Hong Kong artist Kasing Lung to create the Labubus - which are inspired by his illustrated book series The Monsters, where they roam as a tribe of female elves.

The toys' popularity has since birthed a deranged conspiracy theory that Lububus are cursed and possessed by a demon.

Guests even donned Labubu keychains on their Louis Vuitton bags during Paris Fashion Week - Haute Couture Fall/Winter 2025/2026 (Edward Berthelot/Getty Images)

One TikTok user even filmed herself burning hers, writing in the caption: "They are cursed with a demon that almost ruined my life."

More specifically, some people are claiming Labubus are inspired by Pazuzu, a mythological demon originating from ancient Mesopotamia, famous for causing all the fuss in The Exorcist.

As for how The Simpsons is involved with all this, it actually stems from an episode of the show's 'Treehouse of Horror' Halloween series which aired back in 2017.

The episode sees Homer accidentally ordering a Pazuzu statue thinking it's pizza, which results in Maggie being possessed.

Images of Pazuzu don't bear too much of a resemblance to the much-loved fluffy toys, though the demon does have a wide grin and pointy smile of his own.

Now, conspiracy theorists believe The Simpsons predicted the Labubu trend, under the assumption that anyone that buys one is introducing a cursed object into their home.

One person wrote on Facebook: "Labubu toys look cute until you realize they’re Pazuzu-inspired demons. Just like in The Simpsons.

"Homer brought one home, and it possessed him. You’re not adopting a toy you’re inviting evil in."

A second user on Twitter wrote: "Labubu = Pazuzu. Do not invite demons into your home."

Another admitted the theory would put them off ever wanting to buy a Labubu, writing: "I’m not superstitious, I’m a little stitious. But I’d never buy a Labubu.

"It comes from Pazuzu, which is a demon, and possessed the girl in The Exorcist. We’ve got enough inner demons, who needs one more expensive one?"

Statue of the demon Pazuzu - which many believe is inside Labubus (DeAgostini/Getty Images)

The bonkers theory has gained such traction that Snopes has released an article debunking the fact that Lububus were inspired by Pazuzu, and that The Simpsons episode was a dire warning against buying one.

Highlighting Pazuzu's 'canine face', 'bulging eyes', talons, wings, and scaly body, the website wrote: "Based on the physical description alone, it's clear Labubu does not physically resemble illustrations of Pazuzu, nor does it match the cultural influence that Lung cites."

They concluded there is 'no evidence' that Lububus are secretly Pazuzu in disguise, which certainly comes as a surprise.

UNILAD has reached out to Lung for comment.