John Wick fans are praising franchise for its 'genius' marketing after final trailer release

The final trailer for John Wick: Chapter 4 is out, and fans are getting excited as it is only a few weeks until the blockbuster film is out in cinemas.

In the Chad Stahelski directed film, Keanu Reeves returns as John Wick as he tries to uncover a path to taking down The High Table.

But in Chapter 4, John will face against a new enemy who has powerful alliances across the globe, making them a very formidable opponent.

Watch the final trailer for John Wick 4 here:

Not only that, but people previously seen as John's allies will soon become foes, making it the character's toughest test yet.

Alongside Reeves in the cast is Donnie Yen, Bill Skarsgård, Laurence Fishburne, Hiroyuki Sanada and Shamier Anderson, just to name a few.

Meanwhile, Shay Hattan, Michael Finch and Derek Kolstad are on board as writers for the project.

Earlier today (16 February), Lionsgate Movies released the final trailer for John Wick: Chapter 4 ahead of its cinema release in March.

Lionsgate Movies/ YouTube

From the trailer it's clear that we can expect a lot of guns, brutal kills, more mythology, and, of course, John back in the desert.

And since it was released just hours ago, fans have taken to social media to discuss their thoughts.

While fan reaction usually involves what is just seen on screen, one person has actually taken to Twitter to claim the film's marketing is 'genius'.

They said: "There no franchise as well marketed as the John Wick movies. The decision to have the latest trailer feature a remix of Sopranos 'Got yourself a gun' is genius. #JohnWick4."

Lionsgate Movies/ YouTube

"I’m really getting these John Wick films watched in the right time, can’t wait for Chapter 4," another fan added.

One user wrote: "Can't wait for John wick 4, only movie I've actually been fully hype since the announcement."

Meanwhile, another remarked: "The John Wick 4 trailer may be one of the best trailers in history… the score, the soundtrack, the action, everything hits so HARD! I can’t wait for this film."

And if you are a sucker for longer films, you'll be delighted to hear that the Chapter 4 is clocking in close to three hours long, as per Collider.

John Wick: Chapter 4 is set to arrive in cinemas on 24 March, 2023.