'Ibiza final boss' could make a serious amount of money during his five minutes of fame.
Millions of people flock to Ibiza each summer, an island known for its club nights and music-filled venues.
DJs from across the globe have played on the tiny island: from David Guetta and Tiësto, to Calvin Harris and Armin van Buuren.
Undeniably, Ibiza attracts a certain type of clientele — a prime example being 'Ibiza final boss', whose actual name is Jack Kay.
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Jack went viral on social media in recent days after a club shared a video of his very noticeable appearance: a bowl-cut hairstyle, bright white teeth, a golden chain and large sunglasses. He was spotted cutting shapes at Zero West Six Ibiza, the club that shared the now-famous clip of the Brit.
See it here:
At the time of writing, the original video has been viewed over 20,000,000 times on TikTok.
Meanwhile, Jack now boasts 63,500 followers on Instagram and has signed on to a management agency.
Amid his viral stardom, however, Jack could find himself making a pretty penny.
Speaking to The Mirror, Mayah Riaz, a PR expert from Miyah Media, described Jack as 'the holy trinity of viral success'.
"He’s relatable, he popped up at the right time, and he’s unintentionally hilarious," she went on.
"The internet seems to love him. And in today’s fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right."
Going on to divulge what kind of payday Jack could have, Riaz shared: "We’re already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays.
"If his following keeps growing and stays engaged, there’s a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages.
"And he’s already back in Ibiza after just one day in the UK.
"That’s likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand."
Addressing Jack's newly announced tour, Riaz predicts that the 26-year-old could make anywhere between £40k and £60k.
Jack could also create his own merchandise, something that would also get more money into his pocket.
"If he created his own official merchandise (if he moves fast with it), it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs," Riaz said.
BRB, off to make myself into a viral sensation.
Topics: Viral, Social Media, Money, News
Niamh Shackleton