A man who spent thousands of dollars to 'become a dog' is now opening his own 'zoo'.
Yes, you read the above line correctly: a man paid an eye-watering $14,000 to live out his dream of becoming a Border Collie.
Of course he didn't literally become a dog, but YouTuber Toco purchased an eerily realistic-looking dog suit and proceeded to live like a dog – crate and all.
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To really prove that he was a dog, Toco even took part in an agility course.
Now he wants people to live their best doggy lives too, and has opened a Japan-based 'zoo'.
Taking to Instagram to announce the unusual news, Toco penned in October: "We are opening a zoo where you can become an animal, where you can make your dream of becoming an animal come true!"
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The post continued: "I have had the dream of becoming an animal since I was a child, and I have made it come true in the form of a mascot costume. When I was young, I thought, 'It would be nice if there was a service where you could become an animal. Maybe there is something I can do now for people who have the same thoughts as me?'"
Named Tocotoco Zoo, people are able to go there to 'wear a mascot costume and become an animal'.
The unique business venture is believed to now be open, having opened its doors on January 26.
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As per its site, the only animal option currently available is for people to become an Alaskan Malamute.
According to The Express US, it costs a whopping $250 to hire the suit for a morning or afternoon.
You have to make reservations 30 days in advance, and there's a warning that people with 'stiff muscles' may struggle to get into the Malamute suit.
Toco's own Border Collie suit isn't available for reservations.
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As to why he chose to become that breed of dog, the YouTuber previously revealed to Mynavi: "I chose a collie because of my preference and because I wanted it to look realistic when made into a costume.
"I like animals that walk on four legs, and I especially like cute animals. Among those, I thought that a large animal that is close to us would be best for a realistic design, so I decided to go with a dog.
"Long-haired dogs can disguise their human body shape, so I chose a collie, which met those criteria and is a breed I've always liked."
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Each to their own!
Niamh Shackleton