YouTubers often wear a lot of hats these days - it seems to be a natural progression for some of the biggest content creators to also become savvy entrepreneurs with multiple businesses.
Of course, the likes of KSI and Logan Paul immediately spring to mind with their ever-popular Prime drink - which was so popular that it lead to people getting into fights in grocery stores for a bottle.
MrBeast is another juggernaut in the YouTube space - with 240 million followers on the popular video platform to his name.
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As well as his much-loved videos, the YouTuber, real name Jimmy Donaldson, is on track to make a successful confectionary business called Feastables.
Feastables launched its own brand of chocolate bars called 'MrBeast Bars' in 2022 - something which proved very successful.
In fact, it reportedly did $10 million in sales - though that is some way off the whopping $1.2 billion in annual sales for Prime, according to Bloomberg.
But the sky's the limit in this case, as it seems that MrBeast is now focused on his next project.
Taking to social media on Saturday (February 17), MrBeast made 'the biggest announcement of my entire life' in a short video.
In it, Donaldson pointed out how his product has always claimed to 'taste better than a Hershey's bar'.
Though, he suggested that wasn't so much an achievement because 'doesn't everything taste better than a Hershey's bar?'
MrBeast went on to explain how he travelled the world to develop the 'best ever chocolate'.
To back up his claims that the chocolate is now made with the 'best formula', the YouTuber revealed that he'd filmed a video of people doing a blind chocolate taste test.
And much to his delight, all of the participants thought his chocolate was the most tasty.
In the comments section to the video posted to X (formerly Twitter), fans have been going wild at the announcement.
"As a native to Pennsylvania for 17 years, I can confirm that absolutely everything tastes better than a Hershey bar," one person wrote.
Another said: "I'm going to buy one, you better not let me down Jimmy."
While KSI himself also commented, saying: "Pls send me some."
It comes after MrBeast announced recently revealed how he brings in about $600 million to $700 million a year, so if this latest chocolate goes belly up, he'll be just fine.
Despite that, the 25-year-old does not consider himself rich.
“I mean, not right now,” he explained. “I’m not naive; maybe one day.
“Each video does a couple million in ad revenue, a couple million in brand deals."
Topics: MrBeast, YouTube, Business, Social Media
Callum Jones