Logan Paul reveals staggering amount of sales Prime made this year

Logan Paul has revealed just how much money his and KSI's Prime drinks brought in this year.

It was chaotic scenes at the end of last year when Prime drinks hit shelves. Shoppers ended up in actual brawls over the product and newsagents jumped for joy when they realised the drink was so in demand, they could sell the bottles for ten times the retail price.

You'd have thought the hype may've died down a little by now, but apparently not if Logan Paul's numbers are anything to go by.

Prepare to feel even poorer than you already did:

For those of you who've been lucky enough to avoid the Prime mania, Prime drinks are a range of products created by YouTubers Logan Paul and KSI.

They come in brightly coloured bottles, include Prime Energy and Prime Hydration, and they sent the youth of today into a frenzy upon their release.

So popular remain the drinks, Paul has ended up making more money from them than from his boxing career, revealing just how many sales the brand has scored this year in an interview on Fox Business' Varney & Co.

Getty Images/ Mike Kemp/ In Pictures

Paul - who already has an estimated net worth of a cool $75 million, according to Marca - joined hosts Stuart Varney and Lauren Simonetti on the chat show earlier this week.

In a clip of the interview posted to X, Paul can be heard teasing: "You know what we did this year? In internal revenue?"

Varney questions: "You gonna tell me?"

Paul then breaks the news Prime has made a staggering '$1.2 b' - and yes, by 'b' he means billion.

The YouTuber continues: "I have to say I'm proud of it. I'm going to be arrogant for a second and say that's insane.

"Like two YouTubers founded a hydration company and did $1.2 billion revenue in their second year? We're the fastest growing hydration beverage in history. I don't know how we got here, the marketing's great, the product's great, we have great distributors. Very blessed Varney."

Oh, and if that wasn't good enough already, Paul flexes he has his gold Prime and gold belt.

Well, Paul did used to have another gold bottle of Prime until he decided to melt it when fans failed to guess the random six-digit code for the case the bottle was locked inside in New York City within the allotted 48 hours.

But hey ho, $500,000 gold Bottle or not, it ultimately makes little difference to Paul who resolves: "Life's good."