Hawk Tuah girl’s new venture explained as she reveals what ‘newfound financial blessings’ will fund following controversy

Haliey Welch is embarking on a new venture with her 'newfound financial blessings,' as news broke that her controversial memecoin Instagram page has reportedly been sold.

Known as the Hawk Tuah girl, Welch, went viral last year after appearing in a street interview by content creators Tim & Dee TV.

Welch was asked what makes a guy 'go crazy' in bed and replied: "You gotta hawk tuah and spit on that thing." And the rest, as they say, is history...

Welch went on to build an online empire which crumbled as quickly as it grew.

Just from that one line, Welch went on to sell merchandise, grow a large social media following and, most infamously, launch her own memecoin.

A memecoin is a type of cryptocurrency that, really, doesn't have much of a purpose other than keeping people entertained.

Take Dogecoin for example, worth around 19 cent per coin. It's not quite reached the same heights of Bitcoin, which is at present worth around $118,242 a go.

But anyway, Welch launched her $HAWK memecoin in December, which was reportedly never registered with the US Securities and Exchange Commission (SEC).

Its value crashed within a matter of hours, with Bloomberg Law reporting the digital coin lost more than 90 per cent of its value during that short window.

Some furious fans ranted that they’d 'lost their life savings' after investing in her coin, and Welch confirmed that she was working with the authorities to help to get to the bottom of the problem.

An investigation by the SEC was launched, but Welch's attorney claimed she wouldn't be facing any charges as a result of the investigation.

Now, a page reportedly run by Welch (or her team) entitled HawkCoinX has been sold.

It had just shy of 400,000 followers - at 396,300, and while the buyer hasn’t been identified yet, they changed Welch’s page name to ‘Up Only Memes’ and shared a screenshot of their offer to buy the account for $325,000.

Even though this is a big move for her, and fans are divided on whether or not they’re happy for her, it’s nowhere near the first controversial thing she’s done.

From creating an apparently 'tone-deaf' comeback video to re-launching her podcast under her own brand, Welch is now trying to change things up.

This time, she's following a different, far more wholesome passion; animals.

The 23-year-old has set up her own charity, Paws Across America, in partnership with the Community Foundation of Middle Tennessee.

She set it up in a bid to 'bring awareness, ​advocacy and financial assistance to animal charities within the United States.'

“Ever since my life changed so publicly, I realized there had to be a reason for it,” Welch said, explaining her reasoning behind the new venture.

“Growing up, the one constant in my life was my pets and ​they helped me get through so much.

"By starting Haliey Welch’s Paws Across America, my newfound financial blessings will be shared with the animals that ​need it most.”

The charity's website does, however, caution: "Be aware of potential scams in the marketplace requesting bitcoin or anything of that nature from Haliey, her team or Paws Across America. As a charitable entity, we will never ask for anything from you directly."

Sharing a video with her 2.4 million Instagram followers, Welch visited Maury County Animal Services, stopping off to pick up supplies at PetSmart first.

Shining a spotlight on the adorable cats and dogs in need of homes, Welch gives insight into their unique personalities.

Some people supported the video and her new direction.

"We made the right person famous," someone encouraged, as a second fan agreed: "I'm so glad you've used your platform for this, seeing you care for these guys in these conditions is amazing. Keep doing you girl."

"Thank you for using your voice for a purpose," a third wrote.

Not everyone was so supportive, however. "Are you going to scam these animals now?" somebody else snarled.