Doja Cat seemingly makes savage dig at Sydney Sweeney's 'disturbing' jean campaign that's caused major uproar

As Sydney Sweeney's jean campaign continues to shock Americans - and the rest of the world - Doja Cat has seemingly responded to the controversy in her typically savage style.

The actor has quickly become a sex symbol in Hollywood, arguably thanks to a few revealing scenes shot for Euphoria, and in the years that have passed, she's garnered 25 million followers on Instagram and has become THE celebrity brands want to collaborate with.

Earlier this year, we saw the Washington state-born star team up with personal care production company Dr. Squatch to sell soap made from bathwater that she bathed in - yes, there were actually 5,000 bars sold and the website crashed...

Now, the two-time Primetime Emmy Awards nominee has collaborated with American Eagle (AE) jeans to promote the fashion brand's new denim catalogue for fall 2025.

American Eagle's jean campaign starring Sydney Sweeney has caused a stir (American Eagle)

There have been a few short marketing videos posted by the firm, with the slogan being that 'Syndney Sweeney has great jeans' - a play on words with 'genes', as The Handmaid's Tale actor is naturally beautiful.

However, with Sweeney being white, blonde, and blue-eyed, many people have pointed out that the alleged insensitive word play hints at white supremacy, as well as noting that she would have fit in well with Adolf Hitler's Aryan race.

Anyway, amongst the backlash is singer Doja Cat, who has now responded to the commercial on TikTok, making a savage dig at those behind the campaign.

Speaking in sort of a joke southern American accent, she said: "Genes are passed down from parents to offspring often determining traits like hair color, personality and even eye-color. My jeans are blee [blue]." Check it out:

The singer has previously spoken about her own ethnicity on Instagram, championing the fact that her father is Black and hails from South Africa, while her mom is white Jewish-American.

"I am a Black woman. Half of my family is Black from South Africa and I'm very proud of where I come from," she has previously told her fans.

Yes, it's fair to say that AE's commercial hasn't gone down well - although the YouTube shorts have been viewed more than half a million times, while the main video has garnered just shy of one million views on the platform.

Sweeney has collaborated with fashion designer American Eagle for its fall 2025 denim collection (American Eagle)

In one of the videos, it depicts Sweeney pretending to put a poster of herself donning denim bottoms, with the writing 'Sydney Sweeney has great genes' - with genes then crossed out and jeans written underneath it.

Taking to Instagram, one user posted: "This is what happens when you have no people of color in a room. Particularly in a time like this.

"This ad campaign got so caught up in this 'clever' play on words and this stunt the people in the room missed what was so blatantly obvious to anyone not White."

UNILAD previously contacted Sweeney's reps and American Eagle for comment.