Influencer and icon Dylan Mulvaney has gained almost 100,000 new followers following the controversy surrounding her Bud Light partnership.
Mulvaney, 26, rose to fame after documenting the process of her gender transition via TikTok.
The ongoing video series ‘Days of Girlhood’ sees Mulvaney conveying the daily struggles of being a woman as well as sharing joy and positive moments.
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Since starting her ‘Days of Girlhood’ series, brands such as Kate Spade and Nike have flocked to work with the influencer.
She also recently appeared on The Drew Barrymore Show to celebrate her one-year anniversary, and put on a one-night only stage show called Dylan Mulvaney: Day 365 Live!
To celebrate the anniversary of her gender transition, Mulvaney was sent a personalised can of Bud Light from the American brewing company, Anheuser-Busch.
The beer can featured Mulvaney’s face and was originally designed to be a special commemorative can marking 365 Days of Girlhood.
However, since Mulvaney posted the can on her Instagram profile, the marketing move has received serious backlash.
Anheuser-Busch has been dealing with the fallout from high-profile conservatives such as Kid Rock and Florida Governor Ron DeSantis.
DeSantis, 44, has publicly aired his views on the partnership to conservative political commentator Benny Johnson.
He told Johnson, 35, that he is boycotting the brand and will not be ‘drinking Bud Light or other Anheuser-Busch drinks anymore’.
Since the partnership, Anheuser-Busch has seen its value plummet by more than $5 billion (£4bn).
However, despite the controversy, it’s Mulvaney who has come out on top.
According to Newsweek, Social Blade has been looking into how much Mulvaney’s social following has grown since the Bud Light partnership.
The social media statistics site has said that since the beginning of April, Mulvaney’s Instagram has been growing by a staggering rate of 2.9K followers every day.
Earlier this month, she was sitting at around 1.76 million Instagram followers. Now, however, she has accumulated a whopping 1.82 million.
However, despite the rise in followers, Mulvaney says she’s still being targeted by trolls.
Regarding the partnership, Mulvaney took to the Onward with Rosie O’Donnell podcast to have her say.
“The reason that I think I am so… I’m an easy target because I’m so new to this,” Mulvaney said.
“I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe [internet trolls] think that there’s some sort of chance with me… But what is their goal?”
About the controversial partnership, Anheuser-Busch CEO Brendan Whitworth also broke his silence.
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," he said in a statement.
"I care deeply about this country, this company, our brand and our partners. I spend much of my time travelling across America, listening to and learning from our customers, distributors and others.”
Topics: Celebrity, Dylan Mulvaney, Food and Drink
Ella Scott