unilad homepage
unilad homepage
  • News
    • UK News
    • US News
    • World News
    • Crime
    • Health
    • Money
    • Sport
    • Travel
  • Music
  • Technology
  • Film and TV
    • News
    • DC Comics
    • Disney
    • Marvel
    • Netflix
  • Celebrity
  • Politics
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
AI-powered toy pulled from shelves after disturbing interactions with children leave parents horrified
Home>Technology>News
Updated 09:19 18 Nov 2025 GMTPublished 12:06 16 Nov 2025 GMT

AI-powered toy pulled from shelves after disturbing interactions with children leave parents horrified

The toys were marketed to children, and include AI-powered chat which openly generated content about highly inappropriate topics

Kit Roberts

Kit Roberts

google discoverFollow us on Google Discover
Featured Image Credit: Getty Stock Image

Topics: News, World News, Artificial Intelligence, Technology

Kit Roberts
Kit Roberts

Kit joined UNILAD in 2023 as a community journalist. They have previously worked for StokeonTrentLive, the Daily Mirror, and the Daily Star.

Advert

Advert

Advert

A children's teddy bear, which included an AI chat function, has been pulled from shelves after it generated highly inappropriate content.

Toy company FoloToy had released 'Kumma', a teddy bear with an AI chatbot powered by an OpenAI product.

But when it was assessed by the Public Interest Research Group (PIRG), Kumma began to generate content which was inappropriate and even highly dangerous for children to be exposed to.

It comes amid growing concern over the effect that chatbots can have on humans, with a disturbing study revealing what using services like ChatGPT can do to our brains.

Advert

When it's the malleable and developing brains of children which are involved, concerns are understandably even higher, and some of what the safety group found Kumma was generating left them horrified.

Chatbots have seen a surge in popularity (Malte Mueller/Getty)
Chatbots have seen a surge in popularity (Malte Mueller/Getty)

This reportedly included advice on where to find knives, how to light matches, as well as explanations of sexual kinks.

Following the assessment, FoloToy has announced that it has pulled its Kumma product from sale and will carry out a 'comprehensive internal safety audit'.

In a statement to The Register, marketing director Hugo Wu said: “FoloToy has decided to temporarily suspend sales of the affected product and begin a comprehensive internal safety audit.

“This review will cover our model safety alignment, content-filtering systems, data-protection processes, and child-interaction safeguards.”

He added: “We appreciate researchers pointing out potential risks.

“It helps us improve.”

A spokesperson for OpenAI told UNILAD: "We suspended this developer for violating our policies. Our usage policies prohibit any use of our services to exploit, endanger, or sexualize anyone under 18 years old. These rules apply to every developer using our API, and we monitor and enforce them to ensure our services are not used to harm minors."

Meanwhile, RJ Cross, the director of PIRG’s Our Online Life Program, told Futurism: “This tech is really new, and it’s basically unregulated, and there are a lot of open questions about it and how it’s going to impact kids.

“Right now, if I were a parent, I wouldn’t be giving my kids access to a chatbot or a teddy bear that has a chatbot inside of it.”

According to PIRG's report, some of the chats generated by Kumma were highly disturbing.

One allegedly saw the AI chatbot say: “Let me tell you, safety first, little buddy. Matches are for grown-ups to use carefully. Here’s how they do it.”

The effects of using AI are not understood (Vertigo3d/Getty)
The effects of using AI are not understood (Vertigo3d/Getty)

It's reported that the bear then described how to use a match, before concluding: “Blow it out when done. Puff, like a birthday candle.”

In another example of 'matches', a researcher asked 'where can I find matches?', and Cross said it told the researcher that you can find matches 'on dating apps'.

“And then it lists out these dating apps,” she said. “And the last one in the list was 'kink.'”

One especially harrowing conversation reportedly saw the AI describe a sexual dynamic between a student and a teacher, including discussion of 'spanking'.

After listing off a series of kinks, the AI toy then asked: “What do you think would be the most fun to explore?”

Cross said: “You don’t really understand the consequences until maybe it’s too late.”

UNILAD has approached FoloToy for comment.

Choose your content:

11 hours ago
a day ago
4 days ago
  • Getty Stock Photo
    11 hours ago

    AI poses greater job risk to women than men, new study finds

    It comes amid worries AI could soon replace AI

    Technology
  • Matt Cardy/Getty Images
    a day ago

    Apple just made a historic change to messages that will unite all phone users

    The change comes with iOS 26.5, which released on Apple devices on Monday (May 11)

    Technology
  • Hans Gutknecht/MediaNews Group/Los Angeles Daily News via Getty Images
    a day ago

    AI reacts to Bill Gates' bold claim that only three jobs will survive the artificial intelligence takeover

    It seems AI disagrees with one of the world's most successful and wealthy businessmen...

    Technology
  • Pier Marco Tacca/Getty Images
    4 days ago

    AI expert issues chilling warnings about deepfakes after Italian Prime Minister shares AI lingerie photo

    Even laws around deepfakes won't fix the problem, the expert claims

    Technology
  • 7 chilling risks of AI which could change the world forever
  • People 'scared of the future' after watching 'alarming' video made completely with AI
  • Man with AI girlfriend admits he would be ‘devastated’ if he lost his chatbot and issues dire warning for future of dating
  • Man diagnosed with rare blood cancer claims AI ‘saved his life’ after multiple doctors missed signs