A dating app is being launched with the goal of bringing conservatives together - and it already has some pretty big backers.
The Right Stuff, which is set to launch next month, is being branded as Tinder or Hinge for young conservatives who are eager to meet like-minded users.
Saturday's (August 10) announcement was made by Ryann McEnany, the younger sister of former White House press secretary Kayleigh McEnany, in a video posted on the app's official Twitter account.
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"The Right Stuff is all about getting into the right dating pool with people who share the same values and beliefs as you," McEnany said in the short video.
It's merely the latest social media app that is almost exclusively trying to appeal to US-based Conservatives, following the launch of apparent Twitter clones like Gettr and Donald Trump's Truth Social.
While little is known about the company behind the app, it has managed to attract investment from a very influential - and very wealthy - tech entrepreneur.
Peter Thiel, an early investor in Facebook and one-time adviser to former President Trump, has already backed the project.
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Axios reports that Thiel has invested $1.5 million into the app to date, which is being created by former Trump political aide John McEntee's company.
"Conservatives deserve an easy way to connect," McEntee told Axios.
The app is being constructed by Naked Development, an app developer and creative agency based in the US.
"What's happening is people are generally not very much on the conservative side on dating apps. And so people are finding this to be a big problem," company founder and CEO John Driscoll claimed in a YouTube video posted back in May of this year.
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"Some people will want to be on this," he added.
No concrete launch date has been announced just yet for The Right Stuff, only that it will be sometime in September.
USA Today also report that it will initially be available on Apple iPhones and other iOS devices exclusively.
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The outlet also claim that the new app will follow the tried and trusted format of many rival dating sites, in that it lets you 'like' other profiles, with mutual 'likes' allowing the two users to then chat with each other.
The app will be free with a premium subscription for additional features, although women will get 'premium' access free 'for simply inviting a couple friends,' McEnany explained in the launch video.
"Gentlemen, if you want access to premium, that's on you. And by the way, those are the only two options. Ladies and gentlemen. … No pronouns necessary."
This intentionally exclusionary feature is almost certain to attract criticism, with the app initially being 'focused on heterosexual dating', as The Hill report.
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The outlet add that The Right Stuff could cater to users seeking same-sex relationships in the future.
The Right Stuff isn't the first attempt at making a dating platform specifically for those with Conservative political beliefs.
On the contrary, Righter and Donald Daters have debuted but neither platform has set the tech world alight just yet.
With big name backers and solid press attention, The Right Stuff looks much better placed to succeeded long-term, however.
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Topics: Donald Trump, Social Media, Twitter, US News, Politics, Tinder, Apple
Tom Fenton