Anti-abuse advert praised for having hidden message that only children can see

A resurfaced anti-abuse campaign video is receiving widespread praise for its hidden message directed at children.

The advert was created by the ANAR Foundation in a bid to help children who are experiencing abuse, as well spread awareness of its organisation and raise much-needed funding so it could continue supporting victims of abuse.

The advert was a massive success, and continues to be so over 10 years later, with the footage having been re-shared and social media users flocking to the video in support of its message.

Take a look at the advert here:

The footage shows the foundation's advert on a screen in a street and a time lapse of people walking past.

The visible message reads: "Sometimes, child abuse is only visible to the child suffering it."

However, another message is concealed beneath, targeted at children who may be walking on the street accompanied by their abuser.

YouTube/ GREY SPAIN

If you're of a smaller height, you see a different image compared to those of taller stature.

The hidden phrase reads: "If somebody hurts you, phone us and we’ll help you."

It's then followed by the number of Aid to Children and Adolescents - a Spanish organisation which offers confidential support, dedicated to promoting and protecting the rights of children and adolescents.

Despite the advert first being released over 10 years ago, it has continued to receive widespread praise even to this day.

YouTube/ GREY SPAIN

A Reddit user took to the platform to re-share the video and the post has seen an influx of comments in support for the organisation.

One person wrote: "Brilliant - I love this."

"Would have been very cool if that was around when I was a kid. Good invention right there," another added.

A third commented: "Bada**! F**k abusers!"

"This brings tears to my eyes, for more reasons than one," a fourth added.

And a final resolved: "It just makes me sad that we need to go to these extents. Not because we shouldn't, but because we have to. People suck."

Reddit

Advertising agency GREY SPAIN posted the video on YouTube in 2013, noting in the comments: "ANAR Foundation receives thousands of calls a day. We need more resources. With only three euros and you can help a child. Do not miss this opportunity.

"We really appreciate your comments. Anar Foundation has very limited resources to raise awareness of their phone number to help child and Adolescents at risk.

"Thanks to the publicity on media and all comments on social networks the campaign has achieved its main objective: Raise awareness of the Foundation and their helpline.

"We encourage you to continue to help and work with us, with only three euros you can save a child."

If you’ve been affected by any of these issues and want to speak to someone in confidence regarding the welfare of a child the Childhelp USA National Child Abuse Hotline (1-800-4-A-CHILD (1-800-422-4453) operates 24 hours a day, seven days a week, and receives calls from throughout the United States, Canada, U.S. Virgin Islands, Guam and Puerto Rico.

Topics: World News, Social Media, Reddit, YouTube, Mental Health, Health

Poppy Bilderbeck

Poppy Bilderbeck is a Senior Journalist at LADbible Group. She graduated from The University of Manchester in 2021 with a First in English Literature and Drama, where alongside her studies she was Editor-in-Chief of The Tab Manchester. Poppy is most comfortable when chatting about all things mental health, is proving a drama degree is far from useless by watching and reviewing as many TV shows and films as possible and is such a crisp fanatic the office has been forced to release them in batches.