Over the years, there have been many examples of people spending whopping amounts of money to change the way they look - some more extreme than others.
Heck, one biohacker is spending $2 million a year to reverse his biological age, going through procedures such as 'project baby face' in hope of a new life.
Now, Instagram star Yeferson Cossio has revealed he underwent lower limb lengthening surgery to stretch his legs an additional six inches and subsequently reaching the magic six foot.
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In order to do so, the 29-year-old has spend a huge $175,000 to ditch his five-foot-eight height in what he described as the 'most painful surgery ever'.
In a video posted to Instagram, Cossio said: "I’m not a dwarf, nor am I the tallest.
"Yes, my legs are pretty but I hate them … I am self-conscious like almost all human beings with some parts of my body and I have a couple hundred million pesos to use here to change it."
So, how does the 'painful' and extremely expensive surgery work?
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Well, it starts by breaking a patient's bone - yep, I know - something traditionally seen as counter intuitive.
Medical professionals then insert a metal rod, doing so using an external device to slowly lengthen the gap in the bone multiple times a day.
The Hospital for Special Surgery states: "As the space between the ends of the bone opens up, the body continues to produce new tissue in the gap until the desired length of bone has been generated.
"Additional strategies are available to correct any deformity that may be present, such as a misalignment of the bone resulting from trauma or a birth defect. Early on in this phase, patients walk with the aid of crutches in order to remain mobile."
While Cossio reached new heights with the surgery, his pain lasted for a long while.
Typically, specialists separate the bones for a total of one millimeter per day, meaning the YouTuber's procedure lasted a total of 152 days - or 6 months -before achieving his new frame.
Telling his Instagram followers, Cossio admitted that the surgery was purely for 'aesthetic' purposes.
"Two years ago, I had an issue with my legs that I don’t really want to talk about because it’s very personal … But one of the things that had the most impact on me was to do with leg stretching," he said in a video.
Cossio will then go through physical therapy treatments so he can become accustomed to walking with his new legs.
Topics: Health, Money, World News
Callum Jones