If you were wondering what to eat during this weekend's Super Bowl, then look no further than Chipotle as the fast food chain is giving away a huge amount of free food to football fans.
Super Bowl Sunday is finally here (well, nearly) and will take place this weekend on February 8.
The New England Patriots and Seattle Seahawks will go head to head, over 10 years on from the two teams' tense face off at in Super Bowl XLIX, which saw the Patriots prove victorious.
To add some extra fun to the festivities, thousands of fans will able able to get their hands on some free Chipotle — but you'll have to keep your eyes peeled on Chipotle's Instagram page as well as the game as the brand will debut a one-time video on Instagram Reels, titled 'The Chipotle Realest 30'.
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On the Reel will be a text-to-claim code and the first 100,000 fans to text the code to 888222 will receive a free entrée.
Freebies include a burrito, burrito bowl, salad, quesadilla and tacos, and the will code be valid until Thursday, February 12.
Stephanie Perdue, Interim Chief Marketing Officer of Chipotle, said of the giveaway in a Chipotle news release: "With our real ingredients, we don't use any artificial colors, flavors, or preservatives on our menu—so when AI shows up in a TV ad after halftime, we're seizing that one moment to reward fans with what they really want: real food."
The video is expected to be posted some time after halftime and before the third quarter, according to PEOPLE, with the promotion happening in lieu of an expensive commercial during the game.
It's understandable that Chipotle decided not to take out an ad at this year's Super Bowl as commercial rates have skyrocketed.
It's said that this year's slots — which are usually limited to just 30 seconds — were sold for around $8 million, with a select few brands paying north of $10 million, according to Mike Marshall, head of global advertising for NBCUniversal.
Yikes.
Some might question if splashing this huge some of cash is really worth it from a business perspective, and experts have argued that it is.
"Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets," Peter Koeppel, founder of marketing agency Koeppel Direct, explained to The Independent.
He continued: "The commercials have to be memorable for them to pay off in the long run. An ad that doesn’t give viewers something, for better or worse, won’t be a profitable one."
Topics: Super Bowl, NFL, News, Food and Drink, Football, Instagram
Niamh Shackleton