Naomi Chadderton
A surprisingly affordable £30 ($40) fragrance is making waves online, as men claim it gets them noticed.
The UK label behind it has grown a loyal following on social media, with shoppers insisting the scent quality rivals high-end colognes that cost far more. Fans say the bottles pack that rich, traditionally masculine aroma people associate with premium brands, just without the painful price tag.
One of its most popular scents draws inspiration from smoky bourbon and oak, and men can’t stop raving about it. One shopper said, “I love this cologne it has a perfect blend of smell and feels like stepping into a distillery, but without being overwhelming.”
“At first, its boozy with an oak bottom note after about 40 minutes, I smell the oak as the top note. It lasts about six hours which is amazing, and the woman in my life loves the way it smells on me,” said another, with a third adding: “Great smell at a great price! Love the woodsy smell imbibed with the spicy bourbon.”
It seems that partners are also enamoured, with one saying: “My husband has never smelled better!! So masculine, so sexy!!”
Another added: “Such a sexy manly scent, but soft as and not overbearing.”
On top of all that, the timing couldn’t be better. Find out how to get a discount on the popular aftershave below.
We're talking about this Bourbon and Oak Eau De Toilette.
Described as a 'sexy' scent, men are raving about the fragrance, with many claiming it has gotten them plenty of compliments.
The cologne normally sells for £30.95 ($40.70), but with Black Friday approaching, the brand is offering up to 30% off across the site, free shipping on orders over £30 ($40), and an extra 10 percent off with the code BFCM.
But you'll need to hurry, the deal runs from November 20 through December 1.
If that’s enough to tempt you, here’s a look at the rest of the lineup shoppers can’t stop talking about.
This wallet-friendly body wash has earned rave reviews from men who say it smells “incredibly masculine.” The formula blends distiller’s spice, single-cask bourbon and white oak, creating a warm, rich aroma that feels surprisingly premium for the price.
Designed for combination skin, it lathers into a thick, luxurious foam that reviewers say feels far more expensive than it is. One shopper said, “The scent and the lather are amazing - even my wife approves, and she’s extremely picky about fragrances.”
If you want a fragrance that does more than sit quietly in the background, this 100ml eau de toilette has become a favorite for a reason. The scent opens with spicy cardamom, melts into smooth black vanilla and dries down to a deep, woody finish that feels effortless and confident.
For the friend, brother or dad who refuses to wear cologne but still wants to smell good, this set is a solid choice. The brand turned four of its bestselling fragrances into moisturizing body washes that are ideal for slow weekends, easy mornings or winding down after work. The collection includes citrus and mint leaf, sage and citrus, bourbon and oak, and palo santo - four scents that reviewers say smell way more expensive than they are.
Another standout option for the holidays, this gift set includes a full-size 100ml cologne and a matching shower gel, all packed inside a soft cotton canvas bag that looks noticeably more stylish than your typical grooming kit.
The fragrance combines dry papyrus, earthy palo santo and a bright hit of cardamom, creating a scent the brand describes as refined, warm and effortlessly masculine - and customers seem to agree.