• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Snoop Dogg ‘quitting’ smoking for marketing stunt ‘went badly wrong’

Home> Music> News

Published 11:07 16 Jan 2024 GMT

Snoop Dogg ‘quitting’ smoking for marketing stunt ‘went badly wrong’

Remember when Snoop Dogg said he was 'quitting' smoking? Well, that whole marketing stunt 'went badly wrong’.

Callum Jones

Callum Jones

Remember when Snoop Dogg announced he was 'quitting' smoking last year. Yep, me too - weird time wasn't it?

In November 2023, Snoop shocked the world with news he was giving up 'smoke'.

The rapper doesn't shy away from the fact he just really loves getting high, whether it be having a quick joint before his 2022 Super Bowl performance or sending fans into a frenzy fighting over the opportunity to become his full-time blunt roller.

Fans of the rapper flooded to his social media in surprise, but quick to support him seemingly giving up smoking weed.

Taking to Instagram at the time, the rapper penned: "After much consideration and conversation with my family, I've decided to give up smoke. Please respect my privacy at this time."

Advert

Instead of Snoop stating he was giving up 'smoke' being about the musician giving up smoking weed, it turned out it was all a clever marketing ploy.

Snoop was in fact working on a marketing campaign for Solo Stove.

In a post to his social media channels a few days after his revelation, Snoop revealed in a video what it was all about.

In the clip, he said: "I have an announcement. I'm giving up smoke. I know what you're thinking, 'Snoop? Smoke is kinda your whole thing?'

Advert

"But I'm done with it. I'm done with [...] my clothes smelling all sticky icky. I'm going smokeless. Solo Stove fixed fire, they take out the smoke, clever."

It was all a marketing ploy...
Solo Stove

As for Solo Brands, the makers of Solo Stove, Chubbies, Oru Kayak, Isle and other brands, you'd think having Snoop in one of your commercials would only benefit business.

However, the company has now said that the advertising campaign hasn't resulted in a substantial revenue increase, leading to the CEO of the company leaving his position.

Advert

John Merris, who will 'mutually separate' from the company, will be replaced by former Vista Outdoor CEO, Christopher Metz.

Interim CFO for the company, Andrea Tarbox said: “While our unique marketing campaigns raised brand awareness of Solo Stove to an expanded and new audience of consumers, it did not lead to the sales lift that we had planned, which, combined with the increased marketing investments, negatively impacted our EBITDA,”

She continued: “We believe there is a significant opportunity for us to build awareness and that these new campaigns will expand our reach and benefit our brands over the long term.”

“Our fourth quarter results came in below expectations as we experienced softer-than-anticipated sales in our direct channel.”

Advert

Snoop revealed he wasn't 'quitting' after all.
Alexander Tamargo/Getty Images for E11EVEN

As for Snoop, he may have lost track of the countless times he's lit up a spliff, but there's one time which he believes he was the most stoned he's ever been.

Snoop was with legendary country musician Willie Nelson on 4/20 in Amsterdam. Couldn't be more fitting, eh?

In an interview with SiriusXM last year, Snoop said Nelson had performed in the city on the 19th and he performed on the 20th.

Advert

Snoop recalled: "So we went back to his hotel room and we were playing dominoes. So Willie had a vape, a joint, I had a blunt and he had a pipe.

"Me and him were playing dominoes one-on-one, he whipping my a** and I was just getting higher and higher and he keeps passing it to me and I was like, 'This old motherf***er's out-smoking me'.

"And I'm trying to stop but I can't because I don't want to show no signs of weakness."

Featured Image Credit: Instagram/@snoopdogg

Topics: Celebrity, Drugs, Music, Snoop Dogg, US News, Business

Callum Jones
Callum Jones

Advert

Advert

Advert

Choose your content:

a day ago
2 days ago
3 days ago
6 days ago
  • a day ago

    Sharon Osbourne's heartwarming gesture to Ozzy Osbourne as she prepares for funeral of beloved husband

    With the cash-strapped city struggling to make ends meet, Sharon has stepped in to offer some support for Birmingham and Ozzy's fans

    Music
  • 2 days ago

    Jennifer Lopez praised for reaction after suffering compromising wardrobe malfunction on stage

    The singer suffered an unfortunate wardrobe malfunction during a concert in Poland

    Music
  • 3 days ago

    25-year-old rapper reportedly expecting his 13th child has left fans wondering the same thing

    NBA YoungBoy made a name for himself in 2015 after releasing eight mixtapes

    Music
  • 6 days ago

    Ozzy Osbourne's Black Sabbath bandmate recalls final conversation they had before he died aged 76

    The 'Prince of Darkness' and Tony Iommi reunited after 20 years at Villa Park earlier this month

    Music
  • Snoop Dogg says there's only one person in the world who can outsmoke him
  • Snoop Dogg reveals he hired someone to make sure people he smokes with don’t get too high
  • Snoop Dogg responds after fans criticized his decision to perform at Trump's 'Crypto Ball'
  • Snoop Dogg announces he has quit smoking weed