The Oscars are being urged to introduce a Best Intimacy Coach category

A porn director is calling out the Oscars for not having a category for intimacy coordinators.

But what exactly is an intimacy coordinator and what do they do?

"They ensure that performers feel safe to explore their sexuality alone or with one another and give them mental & sexual health support if needed.

"On our sets, the Intimacy Coordinator works alongside the director managing the sex scenes and conversations around sexual intimacy, boundaries, sexual health, protections, and so on."

Lust explains an intimacy coordinator's job is to make sure performers' and actors' boundaries are 'honoured and respected at all times'.

Lust reflects how adult film as a genre is often looked down upon for its portrayal of sex and treatment of women, however, she believes the adult film industry could teach the mainstream film and TV industry a lot.

Lust adds: "The MeToo movement [in mainstream film and TV] has seen women strike back and intimacy coaches are a key step in ensuring directors and actors convey sex, sexual pleasure and nudity with consent, care and free of exploitation."

Despite the impact of the Me Too movement - which was re-sparked in 2017 after numerous accusations against film producer Harvey Weinstein surfaced - not all films use an intimacy coordinator.

Lust explains: "There are many debates about how coordinating intimacy may 'kill the vibe' of a scene, and that says a lot about the ignorance we still carry when it comes to sex.

"Saying that choreographing an intimate scene kills the vibe is the same as saying that communicating, practicing consent, or taking a short break to wear a condom during sex 'kills the vibe'."

Lust notes how the mainstream film industry has been 'tainted and shaped by male-dominated exploitation' from 'its earliest days'.

"That includes everything from the notorious casting couch to improper conduct by actors and directors towards cast members, forcing them to perform scenes they had not consented to," she reflects.

With the teen stars of Romeo and Juliet deciding to sue Paramount in 2023, citing sexual exploitation over a nude scene in the 1968 film, it's clear there's still a problem.

Lust states: "Porn is a dirty word for many, but as a female director in a still predominantly male-dominated porn industry, just like Hollywood.

"I bet Hollywood could learn from the ethical standards and expectations we place on set to protect cast members from exploitation, misogyny, and degrading behaviour."

With awards at the BAFTAs and Oscars for costume design, interior decoration and hair and make-up, Lust questions why intimacy coordinators aren't commended too - particularly given the importance of the safeguarding nature of their role.

The director and producer argues: "In an industry where sex sells, recognising the critical role of Intimacy Coaches with an award category would be a powerful and timely statement by the respective Academies."

If you have been affected by any of the issues in this article and wish to speak to someone in confidence, contact the Rape Crisis England and Wales helpline on 0808 500 2222 available 24/7 every day. Alternatively, you can contact Victim Support free on 08 08 16 89 111 available 24/7, every day of the year, including Christmas