A sinister new horror has left viewers fearing for their life after a TikTok user challenged them to watch the movie without skipping a scene.
Incantation landed on Netflix earlier this month and has become one of the most-watched movies on the streaming service, with over 10 million hours viewed so far.
The Taiwanese horror story is told through the medium of 'found footage' - a la Blair Witch Project - and centres around a mum, Li Ronan, who awakens a curse after disturbing an eerie shrine.
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Soon after, all hell breaks loose, and Li tries desperately to protect her young daughter from the wicked hex.
Watch the trailer below:
And going by the reactions from those who have seen it, Incantation – which the trailer claims is based on 'true events' – is not for the faint-hearted.
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Since being released a plethora of viewers have claimed the film is so terrifying that it's left them believing they'd 'die' and claiming it was the 'worst mistake' of their life.
Following the film's drop on the streaming service, TikTok user @notjustbored1214 challenged horror fans to watch the film without pausing, noting one scene at '1hr 16min 22sec'.
He said: "I don't give a f**k how hard or desensitised you think, you are there's no f**king way you guys are watching this entire f**king movie from start to finish without skipping a scene.
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"Getting jump scared at least once or physically having a guttural reaction of looking away because of how f**ked up some of the scenes in this s**t are."
Having accepted the feat, one viewer commented under the clip, "We watched this and thought we were gonna die".
"That movie was the worst mistake of my life," another claimed. "bro I was finna cry I hope im not cured" (sic).
A fourth even admitted they didn't get through the film: "2 minutes then I turned off the TV".
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Previously, viewers feared they would be left cursed after watching the spine-tingling flick.
The film originally hit cinemas in Taiwan last year, becoming the country's most successful horror film ever.
But despite the seemingly widespread terror being caused by the film, it hasn't impressed critics quite as much.
According to Rotten Tomatoes, the flick currently has a score of 50 percent from a handful of journalists.
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And it's not much better for regular fans, either, who have scored it just 58 percent so far.
Blasting the movie, one critic wrote: "The horror familiarity and inconsistent logic choices work against a creative approach to the found footage format anchored by solid performances and a memorable conclusion."
While another described it as: "Incantation feels less like an attempt at exploring the possibilities of the [found footage] format and more like an attempt at getting away with terrible cinematography."
But maybe you should watch it yourself and make your own mind up.
Incantation is available to watch on Netflix now.
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Topics: Netflix, Film and TV, Horror
Lisa McLoughlin