A new trend called 'vabbing' is doing the rounds on TikTok, and while a number of women swear by it, others have been left feeling a little perplexed at the idea.
For the uninitiated, vabbing is combination of the words 'vagina' and 'dabbing'.
It might drum up images of weed dabbing, but thankfully this has nothing to do with combining fire with genitals – we'll leave that to the folks at Jackass.
No, vabbing is actually the practice of using vaginal fluids as a natural perfume, the idea being that it helps people to attract potential dates.
You might scoff at the idea, but there is some science behind it – you see, pheromones are chemicals secreted by animals, including humans, that can trigger a response in members of the same species.
They are famously thought to increase sexual desire, so much so that some perfume companies find ways to incorporate these natural chemicals into their fragrances.
But some women are cutting out the middle man and applying their vaginal juices, which contain pheromones, to pressure points such as behind the ears and on their wrists.
Over on TikTok, #Vabtok is a whole movement, having amassed nearly 455 million views.
One of those who stands firmly behind the trend is @jewlieah, who claims that it 'changed her life' after a number of her videos went viral.
In one clip, the Arizona native says that she has been hit on a number of times after vabbing, and has even gone out on dates as a result.
Another clip sees her outline a number of unofficial 'rules' on the practice, which include showering or bathing beforehand and washing your hands both before and after.
The TikToker goes on to explain that it's important not to let the area you've vabbed touch other surfaces or people, and to avoid doing it altogether if you have an STD or a spreadable disease, or if you're on your period.
Women all over the world have been putting the trend to the test, with many convinced that it truly does work.
But that's not to say everyone's a fan of the idea – just take a look at some of the comments circulating on social media.
Just learned what vabbing is on TikTok and all I have to say is pls bring back shame and discretion— Livvy Liv 🌹 (@oliviandent) July 10, 2022
"I am NEVER hugging anyone again," wrote one person, while another said, "I am staying at least five meters away from everyone from now on. What is wrong with you guys?"
Comedian Em Rusciano also duetted a TikTok about vabbing, saying: "Is she suggesting you pop your p***y perfume on your pulse points?"
"I'm think I'm okay with regular perfume thanks very much."
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