New popular sex trend 'JOI' explained as it becomes one of the top ranked categories online

The sex category JOI is certainly spreading joy around the world as it ranks amongst the most popular according to experts.

Not a clue how ‘new’ fetishes develop, but their popularity online can certainly be and is often tracked.

For those that keep an eye on that sort of stuff, there is one phrase and trend that has picked up more traction in recent years, JOI.

Now don’t feel bad you haven’t heard of it, I mean unless you are searching for it yourself or going on a random explorative deep dive, chances are it doesn’t come up in conversation.

Go on, take a guess and think how the three word term could be related to a sex thing.

The trend has become more popular in recent years especially with the rise sexual 'content creators' Getty Stock Image)

Stumped? Well, the answer is jerk-off-instruction.

And it pretty much is exactly what it sounds like, a person giving you instructions on how to, well, you know.

MelRose Michaels, the founder of Sex Work CEO spoke about the growing curiosity around the trend when she spoke to VICE.

She said: “JOI to me is an erotic performance style where the speaker, through voice, video, or text, guides the viewer or listener through the act of masturbation.

“It blends control, seduction, dominance, and emotional connection all at once.”

Michaels also briefly touched on the psychology behind the trend and why it has proved popular, especially during an era where there are thousands of people using OnlyFans rather than ‘traditional’ porn.

She continued: “JOI taps into more than just arousal. It fullfils the need to feel wanted, controlled, praised…or denied.

“It creates a fantasy where they’re not just ‘another viewer’ or some ‘random fan.'. Instead, they’re ‘the’ viewer, the one this content was created for specifically.”

While this new found popularity might be news to some, apparently the trend isn’t anything new, according to the experts.

Experts have broken down the psychology behind the trend (Getty Stock Image)

In recent years, JOI has been steadily rising the ranks on adult sites at a fairly consistent rate, placing amongst the top 100 regularly.

Avery Martin of Clips4Sale also spoke to Vice and said the fetish having a recognizable name has helped it spread in online spaces.

He said: “JOI as a concept has existed for a long time, but it’s only more recently that it got a name and became its own recognized fetish.

“Before people started talking about JOI, there were things like ‘masturbation encouragement’.

“But JOI as a phenomenon really emerged from creator culture, from the intersection of technology and sexuality. It’s a direct connection between the fan and the creators, and since the pandemic interest has surged across the board.”