The New Year is officially upon us, so how are you going to spend the first day? Maybe nursing a hangover? Going for a hike? Or how about a steamy day between the sheets?
Everyone has their preferences when it comes to kicking off the year in a strong way, but according to data from the period and ovulation app Clue, having sex is a very popular choice.
In fact, January 1 has been reported as being the most popular day for sex across the entire world - so if you were in two minds about cracking open your Christmas body scrubs or trying out some new underwear, today is definitely the best day for it.
Clue revealed its findings as part of its annual Our Year in Cycles analysis, which looked back at the last 12 months to reveal insights on everything from sex trends to sleep quality.
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According to the data, January 1, 2025 marked 'the single most popular day of 2025 for high sex drive, sex, orgasms and fantasies'.
Clue shared that the reason for this surge in libido might be down to the psychological feeling of having a 'clean slate' in the new year, or perhaps just feeling close to your partner after ringing in midnight together.
Speaking to Metro about the findings, Clue chief medical officer, Dr Charis Chambers, said: "People are often surprised when they hear that January 1st is the most popular day for logging sex in the UK, but to me it reflects something fundamental about how our bodies and minds work."
The medical officer noted that New Year's Day is often one spent relaxing, without the worry of work or commuting, which results in 'time, rest, and proximity to those we care about'. Put all those things together, and you've got yourself the perfect recipe for intimacy.
Gigi Engle, a sex and relationships psychotherapist and resident sex expert at the dating app 3Fun, added: "From a psychophysiological perspective, this context is far more erotically supportive than a forced 'romantic' holiday like Valentine’s Day, which often comes with pressure and expectations (which are two major desire killers)."
Michael Salas, a licensed professional counselor, has also commented on a peak in sex over the holidays as he noted that the season often comes packed with emotions and stress, whether from tense family get-togethers or too many plans in too little time.
“This season acts like a pressure cooker,” Salas told the New York Post, explaining that 'people often lean into intimacy as a way to stabilize themselves emotionally'.
With New Year's Day marking the end of the festive season, sex could just be the relief everyone needs.
On the flip side, the least popular day for sex has been marked as September 10, with Clue tracking the lowest libido on that date.
Topics: Sex and Relationships, Life, Christmas
Emily Brown