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'Aura farming' explained as term becomes increasingly popular amongst Gen Alpha

Home> Community> Life

Updated 18:31 7 Jan 2026 GMTPublished 18:30 7 Jan 2026 GMT

'Aura farming' explained as term becomes increasingly popular amongst Gen Alpha

You may have encountered 'aura farming', but what does it actually mean?

Kit Roberts

Kit Roberts

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People have explained what the viral new term 'aura farming' actually means.

As a mid-millennial, you become increasingly resigned to the fact that you are no longer 'one of the cool ones', though to be fair, some of us never really were to begin with.

You eventually reach a point in life where if you're using a 'cool' and 'new' slang term, that means that term is now neither cool nor new.

In the words of Grandpa Simpson: "I used to be with it, then they changed what it was."

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The plus side is that after a certain age, this starts to matter less.

But, if you are wondering what on earth 'aura farming' means, perhaps so you can hijack it to make a Gen Alpha in your life cringe, then look no further.

What does 'aura farming' actually mean? (Catherine Falls Commercial/Getty)
What does 'aura farming' actually mean? (Catherine Falls Commercial/Getty)

This is one of those terms which has become increasingly popular on social media, and it has nothing to do with an actual farm.

The 'farming' part of this refers to someone trying to make more of a certain thing, like how someone might set up a system in a video game to 'farm' a certain resource.

In this case though, it's not a physical thing that's being farmed, but more of a sense of someone being very cool or very awesome.

'Aura farming' is when someone is going the extra mile to do something to appear cool, sort of like being 'extra' if we go by old slang, but more positive.

Take that Gen Z, your slang is now obsolete too.

But don't just take that definition from this dinosaur of a millennial (rawr!) take it from the internet itself.

Someone took to Reddit to share their question on what 'aura farming' actually is, and got a variety of responses.

I'm sure you know what this gesture means, but we're not talking about that today. (Matthew Fowler/Getty)
I'm sure you know what this gesture means, but we're not talking about that today. (Matthew Fowler/Getty)

One person replied: "Okay, so 'Aura' is basically a term for someone doing something really badass. Coming from a Gen Z'er, it's kind of an unnecessary phrase, we already have words for aura, called 'cool' and 'badass.'"

They added: "It's used a lot for anime characters, specifically the ones with a lot of cool shots of them stanced up looking hard as f*ck. For example, when Ichigo don's his hollow mask, people would see the pose he makes and say his aura is immaculate, basically saying he looks cold as hell."

Another had a slightly more succinct reply, saying: "When your trying to flex by doing something cool that is kind of unnecessary to do. Basically trying to do something to make you look badass."

So, someone who is attempting a 360 at the skate park is no longer 'radical' but 'aura farming'.

It could be worse, we could still be trying to make 'fetch' happen - don't worry, you won't get that unless you're a millennial.

Featured Image Credit: Getty Images/Javier Zayaz

Topics: News, Social Media, Reddit, Community, Education, Viral, Weird

Kit Roberts
Kit Roberts

Kit joined UNILAD in 2023 as a community journalist. They have previously worked for StokeonTrentLive, the Daily Mirror, and the Daily Star.

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