• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Banned Madonna advert finally airs after 34 years

Home> Celebrity> News

Published 16:04 13 Sep 2023 GMT+1

Banned Madonna advert finally airs after 34 years

Back in 1989 Madonna made an advert with Pepsi which was banned after one viewing

Joe Harker

Joe Harker

google discoverFollow us on Google Discover

Madonna has announced that Pepsi has finally released the commercial she made with them back in 1989 which featured her song 'Like A Prayer' and was banned almost immediately.

Taking to Instagram she posted the advert and explained that when it was first made it was 'immediately canceled when I refused to change any scenes in the video'.

If you actually watch the Pepsi advert you won't see either of these things as it's got an older and younger Madonna both enjoying a drink while the song 'Like A Prayer' plays.

Advert

It's nowhere near the worst advert Pepsi have made, nor even their most costly or controversial, so why was the commercial only shown once before being taken off the air?

It's all to do with what happened the day after the advert - which was made as part of Madonna's $5 million partnership with Pepsi - got released.

Madonna's Pepsi commercial was shown once in 1989 before being taken down, but now it's back.
Pepsi

For that money she'd do a commercial for them while in return they'd use her song 'Like A Prayer' in an ad which would be seen by millions, essentially giving her mountains of free publicity for the song.

Loads of people saw the commercial when it was shown for the first and only time before being banned.

A day after the ad aired, the full music video for 'Like A Prayer' released on MTV.

That's what sparked the massive backlash against Madonna and the song, as the music video included shots of the singer standing besides burning crosses and 'kissing a Black saint'.

Religious groups soon put pressure on Pepsi and while the advert contained none of the stuff people were complaining about, it was inextricably linked with 'Like A Prayer' so it pulled the ad.

While Pepsi pulled the advert and most places wouldn't show the music video, MTV decided it would keep it on its screens and 'Like A Prayer' proved popular despite the controversy.

Pope John Paul II was among those who slated Madonna for the music video as he encouraged Italians to boycott her music.

The whole thing didn't do Madonna much harm since she kept the $5 million payment from Pepsi and the free publicity the song got made it very popular.

It also ended up winning the MTV Viewer's Choice award in 1989, with Madonna thanking 'Pepsi for causing so much controversy' during her acceptance speech.

Now, 34 years on from the advert being banned and likely well clear of any anger religious groups would kick up over 'Like A Prayer', Pepsi has revived the commercial.

Madonna wrote: "So began my illustrious career as an artist refusing to compromise my artistic integrity.

"Thank you @pepsi for finally realizing the genius of our collaboration. 😄 Artists are here to disturb the peace."

Featured Image Credit: Pepsi

Topics: Madonna, Celebrity, Film and TV, US News, Music

Joe Harker
Joe Harker

Joe graduated from the University of Salford with a degree in Journalism and worked for Reach before joining the LADbible Group. When not writing he enjoys the nerdier things in life like painting wargaming miniatures and chatting with other nerds on the internet. He's also spent a few years coaching fencing. Contact him via [email protected]

X

@MrJoeHarker

Advert

Advert

Advert

Choose your content:

3 hours ago
4 hours ago
9 hours ago
10 hours ago
  • Axelle/Bauer-Griffin/FilmMagic
    3 hours ago

    Relationship expert explains why MGK's comment on Megan Fox's X-rated photoshoot is a 'yellow flag'

    The 'Cliche' singer left a cheeky comment on his ex-girlfriend's Instagram post

    Celebrity
  • Taylor Hill/FilmMagic
    4 hours ago

    Katherine Heigl defends decision to appear at Mar-a-Lago event for fundraiser

    The former Grey's Anatomy star directly hit back at social media users' comments

    Celebrity
  • BG002/Bauer-Griffin/GC Images
    9 hours ago

    Mickey Rourke breaks silence after officially being evicted from LA home and declining $100,000 GoFundMe donations

    The 73-year-old actor is speaking about his home after calling out the GoFundMe.

    Celebrity
  • Lester Cohen/Getty Images for The Recording Academy
    10 hours ago

    Kelly Clarkson exposes the truth behind American Idol winnings

    Winning American Idol's cash prize did not make Kelly Clarkson into a millionaire

    Celebrity
  • Grey's Anatomy star reveals 'brutal' firing after fans have begged for explanation on exit for years
  • Madonna explains how visit from late mom during coma led to reconciliation with brother
  • Madonna had the perfect response after finding out she's related to Pope Leo
  • Carrie Underwood gives the perfect response after being booed on American Idol