Featured Image Credit: Amazon Prime Video/Pepsi
Topics: Film and TV, The Boys, Amazon Prime
Lisa McLoughlin
Topics: Film and TV, The Boys, Amazon Prime
If we have learnt anything from the latest instalment of Amazon Prime’s The Boys, it’s that nobody is safe from satire.
And the latest victim? Kendall Jenner and her infamous 2017 Pepsi advert.
In the original ad, Jenner is seen walking out of a photoshoot to participate in a protest.
Sensing the fictious tension, the model then tries to quell the unease between protesters and authorities by approaching a police line and handing one of the officers a can of Pepsi.
Advert
After a police officer takes a sip of the beverage, the crowd erupts into cheers and the ad ends with: "Live Bolder, Live Louder, Live for Now" displayed across screens.
At the time, critics tore the commercial apart, accusing it of appropriating the Black Lives Matter movement and it was quickly pulled off the air.
Pepsi apologised for 'missing the mark' in a statement at the time: "Pepsi was trying to project a message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue.
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"We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
Now, five years on, The Boys couldn’t help but ridicule the ad once more as A-Train (Jessie T. Usher) tried to rebrand himself as a superhero still in touch with his roots.
However, much like Jenner and Pepsi, he ends up participating in a tone deaf ad campaign for his ‘Turbo Rush’ energy drink.
Advert
The TV spot, which aired in episode four, starts with A-Train walking out of a shoot to join a protest on the street and tells his team: "This is important".
Taking in vague signs that read 'Peace' and 'Unity', A-Train gets between a protestor and a line of patrolmen in riot gear, before handing the police one of his beverages to quell tensions.
The drink appears to be a hit with the officer and confetti begins to rain down over them in celebration.
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Turning to the camera, A-Train quips: “We got to listen to each other. A-Train's Turbo Rush energy drink,” as if his drink was a missing component from our political climate.
After the parody aired during episode four, fans of the show took to Twitter in their droves to applaud their work.
One viewer wrote: “The Boys replicating the Kendall Jenner Pepsi add is truly the funniest thing ever” (sic).
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“The Boys had their little spoof Kendall Jenner Pepsi commercial, and it was soo good” another commented.
A third excitedly penned: “NOT THE BOYS PARODYING THE KENDALL JENNER PEPSI PROTEST COMMERCIAL I'M LOSING MY S**T JDJDJDJJDKSK” (sic).
The Boys is available to stream now on Amazon Prime.