• News
  • Film and TV
  • Music
  • Tech
  • Features
  • Celebrity
  • Politics
  • Weird
  • Community
  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • SPORTbible
  • GAMINGbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Threads
TikTok
YouTube
Submit Your Content
Kanye West is ending his billion dollar deal with Gap despite there being eight years left

Home> Celebrity

Updated 17:34 16 Sep 2022 GMT+1Published 17:33 16 Sep 2022 GMT+1

Kanye West is ending his billion dollar deal with Gap despite there being eight years left

Kanye has aired his grievances with the fashion retailer

Ali Condon

Ali Condon

With eight years left in their contract, Kanye West - in typical Kanye style - has confirmed he's ending his partnership with Gap.

The outspoken rapper, who now goes by 'Ye', signed a decade-long deal with the fashion retailer back in 2020, leading to a wave of successful of Yeezy Gap sales.

Ye has had a long-running affection for Gap, since he worked at the retailer as a teenager and had been chasing a collaboration with the brand for quite some time.

Kanye West is terminating his contract with Gap.
PA Images/Alamy Stock Photo

Advert

However, just two years into the deal, Ye's lawyers have sent a letter to Gap to notify them that he'll be terminating the agreement.

Ye's team claims that Gap failed to meet the terms of the contract, which required the company to sell 40 percent of Yeezy Gap items in stores throughout the third and fourth quarters of 2021, and to open five Yeezy Gap dedicated stores by July 2023.

The Yeezy Gap line had been a roaring success and, according to Forbes, it made a whopping $1 billion in sales in its first year.

Despite that, an attorney for the rapper confirmed this week that a letter has been sent to the fashion retailer seeking to terminate the contract.

Advert

"Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance", Nicholas Gravante, with Cadwalader Wickersham & Taft, told the Associated Press.

"Ye had diligently tried to work through these issues with Gap both directly and through counsel. He has gotten nowhere."

Ye's attorneys have confirmed that they've sent a letter to the fashion retailer seeking to terminate the contract.
Francis Specker/Alamy Stock Photo

Confirming that the partnership had come to an end, Gap president and CEO Mark Breitbard sent a letter to employees - as seen by Pitchfork - which read: "While we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned. And we are deciding to wind down the partnership.”

Advert

The letter adds that Gap will continue selling all existing Yeezy Gap products before ending use of the brand name.

Ye himself spoke about the deal termination on CNBC this week, explaining: "A king can't live in someone else's castle. A king has to make his own castle."

He spilled: "Sometimes I would talk to the guys, the leaders, and it would just be like I was on mute or something. Our agenda, it wasn't aligned."

Meanwhile, Ye also appears to have fallen out with sports fashion brand Adidas over his Yeezy footwear range.

Advert

The multi-hyphenate flooded his personal Instagram account with callouts directed at the higher-ups at Adidas.

Currently, Ye is locked into a contract with the company until 2026 and he has suggested that he wants out, but there's no word yet of an official break-up just yet.

If you have a story you want to tell, send it to UNILAD via [email protected] 

Featured Image Credit: Stephen Lovekin/Ray Tang/LNP/Shutterstock

Topics: Celebrity, Fashion, Kanye West

Ali Condon
Ali Condon

Ali is a journalist for LADbible Group, writing on all things film, music, and entertainment across Tyla, LADbible and UNILAD. You can contact Ali at [email protected].

X

@alicondon

Advert

Advert

Advert

Choose your content:

9 hours ago
14 hours ago
15 hours ago
a day ago
  • 9 hours ago

    Rosie O’Donnell issues scathing response to all the celebrities who attended Jeff Bezos’ $56,000,000 wedding

    "Seeing all these billionaires gathering in the gross excess of it all. The show of it," she wrote on Instagram.

    Celebrity
  • 14 hours ago

    Pete Davidson opens up about abuse from grandfather who he is ‘thrilled’ to see dying

    Pete Davidson made a bombshell revelation about his grandfather during a recent stand-up performance

    Celebrity
  • 15 hours ago

    Khloé Kardashian leaves people stunned as she shares breakdown of all the cosmetic procedures and surgery she’s had done

    Khloé Kardashian responded to a cosmetics doctor who speculated on the work she's had done

    Celebrity
  • a day ago

    Leonardo DiCaprio's girlfriend suffers wardrobe malfunction during Jeff Bezos' wedding as she reveals what happened

    Luckily, she didn't seem too fazed by it

    Celebrity
  • Kanye West reveals his mind-blowing net worth despite once losing '$2,000,000,000 in one day'
  • Kanye West reveals the one change he was forced to make after losing $2,000,000,000 in one day
  • Shocking amount Kanye West lost after doing up mansion revealed as new owner labels him ‘dumb’
  • Kanye West accused of threatening to kill employee and investigating Kardashians for sex trafficking in new lawsuit