Hailey Bieber cops a social media roasting for ‘confusing’ naked bikini campaign

The model posted a few promotional pictures for her company Rhode’s new passion fruit peptide lip treatment that aims to ‘restore and replenish dry lips’ as well as ‘lock-in moisture’.

While the 26-year-old is selling a lip treatment, one image posted to Rhode’s Instagram account shows Bieber holding a half-cut passionfruit in front of her bare breasts, leaving many scratching their heads.

One user commented: “So are you selling fruits or lip balm? Confused.”

Another said: “Like this is so dumb, like where is the product in this post?All we see is her sucking on her fingers like come on it’s sad at this point.”

While a third user simply gave the post a thumbs down.

Maybe she's leaning into the whole 'sex sells' idea of promotion.

However, a few of the model’s fans rushed to her defence, as one said: “Best photoshoot yet. I hope this can be considered part of the permanent line. Alarms are set for the launch.”

While another shared: “I can smell haters getting burned #haileybeiber #rhode stay strong because you are beautiful and thanks for making healthy and glossy #rhode.”

It’s the drama that honestly put TikTok in a chokehold, as many have accused the beauty influencer of mocking Gomez for months now.

And it’s become so ugly that even the actor has had to beg Selenators to leave Hailey alone.

“Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,” Gomez wrote on her Instagram story last month.

“This isn’t what I stand for. No one should have to experience hate or bullying. I’ve always advocated for kindness and really want this all to stop.”

A few hours after her post, Bieber’s close friend Justine Skye also posted the abhorrent messages the model was receiving.

Skye shared screenshots of messages and emails from unknown contacts that celebrated Gomez while dragging her and Bieber.

In one anonymous message, a troll wrote: “Tell Hailey to come clean and apologize to Selena instead of being a p***y and running to you or begging to Selena for help.”