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New York Vending Machine Now Selling NFTs

Home> Technology

Published 17:05 2 Mar 2022 GMT

New York Vending Machine Now Selling NFTs

The company behind the machine wants to make buying NFTs 'as simple as buying a toothbrush'

Emily Brown

Emily Brown

A vending machine in New York City has stepped away from the drinks and snacks game to sell non-fungible tokens (NFTs).

Located between a sandwich shop and a tailor on John Street, near Broadway, the vending machine has been created by the company Neon and allows customers to purchase digital art in exchange for a swipe of a credit or debit card.

The machine is the first of its kind, and had to be restocked soon after opening due to its popularity with customers venturing into the newly popularised world of NFTs.

According to The Guardian's Wilfred Chan, who ventured out to give the machine a try, customers are met with the sight of numerous rows of paper cartons, similar to packs of cigarettes. There are apparently only two products available to buy, namely 'color' and 'party pigeon', but the choice between the items will likely be impacted by your dedication to NFTs – or funny numbers – as they are priced at $5.99 and $420.69, respectively.

Though NFTs can be bought online using cryptocurrency, Jordan Birnholtz, the Chicago-based co-founder of Neon, believes the process as it stands is too complicated and wants to make it 'as simple as buying a toothbrush'.

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By providing the opportunity to buy NFTs through vending machines, Neon hopes to target customers who don't want to get into '19th and early 20th century lessons about economics', but who want to support artists and get a token of 'conspicuous consumption', The Guardian reports.

After opting for a 'color', Chan learned he was now in possession of a randomly generated code that allowed him to 'mint' an NFT and claim ownership over one of 10,000 different colours.

Birnholtz clarified that while it is 'impossible to own a colour', the purchase actually allowed the customer to own 'a ledger on the Solana blockchain that represents that particular colour. And we allow people to collect those colours to trade them, and sell them'.

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Unfortunately, Chan's particular experience didn't quite go to plan as he appeared to buy a 'misprinted' code that ended up with him owning a blank square. However, for those who are more successful with their purchases, Birnholtz explained, 'You are buying it to show it off.'

He continued: 'We make no promise of future value. I would never sell something to someone as, oh, this is a great investment. That’s bullsh*t. I think you should buy something if you like it and you connect with it.'

With the vending machine venture officially underway, Neon now plans to open more vending machines in six cities in the coming months, likely including Las Vegas, Chicago, LA and Miami.

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If you have a story you want to tell, send it to UNILAD via [email protected]  

Featured Image Credit: Alamy

Topics: Technology, New York, US News, Viral

Emily Brown
Emily Brown

Emily Brown is UNILAD Editorial Lead at LADbible Group. She first began delivering news when she was just 11 years old - with a paper route - before graduating with a BA Hons in English Language in the Media from Lancaster University. Emily joined UNILAD in 2018 to cover breaking news, trending stories and longer form features. She went on to become Community Desk Lead, commissioning and writing human interest stories from across the globe, before moving to the role of Editorial Lead. Emily now works alongside the UNILAD Editor to ensure the page delivers accurate, interesting and high quality content.

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