While most people would welcome the opening of a new spa, this one has raised some eyebrows.
The controversial establishment has been opened up in Atkinson, New Hampshire, and local residents aren't happy.
That's because it isn't your usual spa, but one that aims to 'pamper all diaper lovers'.
By that, they don't mean babies, but those over the age of 21 who are evidently into that kind of thing.
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It's website reads: "The Diaper Spa is here to serve all diaper-wearing individuals who seek acceptance, respite, and care.
"We embrace 21+ year-old individuals from all races, genders, sexual persuasions, and preferences. We celebrate the genuine you.
"We are LQBTQIA++ friendly and affirming. We are trauma-informed. Only guests over 21 yo can consent and receive our very elite 1:1 care."
Set up by physician Dr Colleen Murphy, she says the spa was created 'to serve all diaper-wearing individuals who seek acceptance, respite, and care'.
The spa offers services such as ABDL (Adult Baby Diaper Loving) nursery spa care, virtual playdates with a doctor, as well as therapeutic support and life coaching.
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Service prices start at $100, with the Diaper Spa charging an eye-watering $1,500 for a 24-hour stay at its B&B.
Atkinson residents aren't happy about the new facility and have set up a petition calling for the town to 'reject any business and zoning licenses and applications for this business'.
Created by Kayla Gallagher on 28 January, part of the petition's description reads: "We, the concerned residents of Atkinson, are writing this petition to urgently bring to your attention serious issues surrounding the operations of 'The Diaper Spa' located at 23 Pope Road, Atkinson, NH 03811.
"As residents and patrons of this community, we feel compelled to voice our collective concern and dissatisfaction regarding potential incidents that pose a threat to the safety and well-being of our community members, particularly our children."
Despite the way it sounds, Dr. Murphy has insisted that the spa doesn't cater to people with fetishes, but aims to help those looking to process any trauma.
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"It helps them process whatever trauma it was," Murphy told WHDH 7News.
"A lot of times it’s childhood trauma when they were in diapers or just getting out of diapers and they want to feel that safety that they had before that."
UNILAD has also contacted the spa for comment.