The festive season is officially upon us, which means the laughably-named dating trend of 'snowmanning' re-emerges.
Yes, among the many dating trends that are making moves at the moment, there's one that's very on brand for the holiday season.
In case you've been hiding in a Lapland cave, this viral phenomenon captures the idea of getting yourself into a hot romantic situation a little too fast over the holiday season.
Once the ice melts at the end of the chilly season, so does your lust for each other. Or as Tinder's relationship expert Devyn Simone explains, 'snowmanning' is like a combination between love-bombing and ghosting, only with a 'seasonal expiration date'.
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So what does Simone want daters to remember about this trend in the build-up to Christmas?
Basically, don't sweat the small stuff. If your other half does a runner once February's out of the way, they weren't worth your time to begin with.
"We know cuffing season is real," shared the expert. "In fact, Tinder data shows conversations were 18 percent longer during cuffing season last year compared to the spring. When the nights get darker and colder, there's a natural urge to find someone to curl up with.
"Add in parties, the Christmas holidays at home and the inevitable 'are you bringing a plus-one?' question - and the pressure can make people rush into something that doesn't quite fit."
Simone went on to urge: "What I want singles to remember is this: before you get swept up in the idea of seeing the long winter nights with someone, check in with yourself.
"What do you actually want from a new connection? Tinder's Year in Swipe shows that 56 percent of singles say honest conversations matter most, and 60 percent want clearer communication around intentions.
"So be upfront about what you're looking for - it sets the tone from the start and helps you avoid mismatched expectations."
If you've been a victim of 'snowmanning', it's vital to consider the reality that it's nothing you did wrong.
"When someone goes all in fast and exits just as quickly, that behaviour says much more about their readiness for a relationship than your worth," added the expert.
"Think of it as a gift. They're no longer taking up space in your life when they were never worthy of it to begin with. And you're not alone - 31 percent of singles say past relationships have helped them understand what they really want next."
Meanwhile, Dr. Crystal Wylie previously warned how 'snowmanning' can leave more than emotional damage on a person.
As these types of flings tend to close out without the exchanging of contact details, individuals exposed to STIs are unable to alter their exes.
"This lack of communication can lead to a chain of transmission," pointed out Wylie.
"It's crucial to use protection and get tested regularly, especially during a time of increased social activity like December."
Topics: Tinder, Sex and Relationships, Christmas
Dan Seddon