At this stage we all know the 'Hawk Tuah' woman is called Haliey Welch - and the majority of us know her name is spelt in an unusual way.
But there is one thing we don't know, although there have been several reports... how much money can a viral video make you through merch alone?
Alright, for those stragglers who have defied all odds and STILL don't know who Haliey Welch is then I'll quickly run you through the TikTok video which blew up the internet.
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Content creators Tim & Dee TV, which consists of YouTubers Tim Dickerson, aged 25, and 24-year-old DeArius Marlow, took to downtown Nashville, Tennessee, to ask punters a series of questions.
One of those was Haliey, who was asked by the duo: "What’s one move in bed that makes a man go crazy every time?"
Her reply? "You gotta give ’em that ‘hawk tuah’ and spit on that thing, you get me?"
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She said 15 words and she blew up, like seriously blew up.
Haliey landed an eye-watering $30,000 for appearing at Daer Dayclub at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, according to sources close to TMZ.
The pool party was thrown to celebrate the viral star hitting over one million Instagram followers - since then she has amassed more than 600,000 more.
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But it is the merch sales that have really earned Welch the big bucks.
In an interview with The Hollywood Reporter her new agent Jonnie Forster, of management company The Penthouse, revealed the staggering amount she has earned.
When asked how much money has her official merch made, he replied: "It’s approaching $300,000. Right when we signed her, I was on the phone with a trademark attorney immediately and said, 'Go after everyone who’s filed trademarks on this, and cease-and-desist with those.'"
Almost a third of a million in one month thanks to her manager contacting fake accounts and setting licensing deals to sell her official merchandise on her now famous catchphrase - 'hawk tuah'.
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He continued: "And we had to start building her social media presence: 'We can’t stop this volcano, so what do you want to do?'
"She’s very interested in using this new platform for the betterment of a lot of different things, not just trying to monetize.
"She lives with her grandma, and she’s not leaving her grandma. She’s making sure she’s not doing anything that’s going to embarrass her hometown."
There you have it, don't be looking down the sides of the sofa anymore, go out, have a good time and hopefully you'll bump into a YouTuber!
Topics: Money, Social Media, TikTok, Hawk Tuah girl
Joe Yates