A TikToker's plan to pay for stranger's food shop did not go to plan and she ended up in floods of tears.
Amelia Goldsmith, from London, had headed to a nearby Sainsbury's hoping to make somebody's day by footing the bill for their shopping trip.
Goldsmith was doing this as she hoped to 'cheer somebody up', but she still had reservations before going in.
The TikToker said: "I'm nervous.
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"I just hope they don't look at me thinking I'm some weirdo."
However, the generous giveaway doesn't go to plan.
In the video, viewed over 700,000 times, Goldsmith is shown repeatedly failing to find someone to take her up on her offer.
One attempt sees her approach a man at the till and offer to pay for his food, to which the unseen shopper replied: "No, no, no. I really don't need it."
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A subsequent attempt didn't go much better, as a woman reassured Goldsmith: "There's a lot more deserving people, but thank you."
Ultimately, the rejections got to Goldsmith and she was left crying on camera.
Speaking to her followers, Goldsmith said: "That was really stressful.
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"I was expecting the first person to be like, overjoyed and grateful and happy for me to pay for their shopping, but obviously that didn't go down well."
Since her offer was turned down by shoppers, Goldsmith opted to give back another way - and donated pasta and sauces to the store's food bank bin.
Goldsmith said: "Weird turnout, but I'm still really happy that the food can go to those who really need it.
"I'm just really overwhelmed right now, I don't know what's going on."
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Viewers were quick to note that Goldsmith had visited a Sainsbury's in Balham, a wealthier area of London.
Others pointed out that people may have refused her offer because they felt awkward about being filmed.
One viewer wrote: "Lovely gesture, but remember you don't need to film a good deed to be valid."
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Another commented: "Maybe coz you were filming it idk, if someone offered to do something for me but has their phone in their hand, idk."
One supportive commenter said: "You should be so proud of your pure intentions, no one can take away your intentions from you and you should be so proud of yourself for this."
Another wrote: "You can buy my food shop any day", as a fellow fan commented: "I think in the future maybe give the people at the tills the money to anonymously cover the next persons bill??
"I think people feel awkward/ get weird."
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What do you make of her gesture?
Topics: TikTok, Viral, Food and Drink, Money
Ben Thompson