She’s promoted plenty of weird things in the past, but influencer Kim Kardashian has come under fire for her most recent product placement.
The reality star has been slammed by doctors for advertising an MRI scan which costs a whopping $2,500.
While it’s often said health is wealth, we are not sure this is what they meant.
In her latest Instagram post, the 42-year-old posed next to the Prenuvo body scanner and showed off the MRI machine to her 363 million followers.
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Looking much more glamorous than most patients, Kardashian wore dark blue scrubs and a high pony in the photo to advertise the tech.
She told fans: “The Prenuvo full-body scan has the ability to detect cancer and diseases such as aneurysms in its earliest stages, before symptoms arise.”
“'It has really saved one of my friends [sic] lives and I just wanted to share.”
Whilst the post has been liked over three million times, most of the comments focused on the hefty price tag.
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Medics also didn’t give the endorsement a clean bill of health.
Taking to Twitter, one medic hit out at the reality star, saying that they would use her post to teach others about the dangers of unnecessary testing.
“Chief year looking like referencing Kim Kardashian and Prenuvo in a talk I give to PGY1s on how to conduct wellness visits to prevent unnecessary testing,” they wrote.
The tweet continued: “Because when evidence says over testing leads to harm by the medical system, teach the right things to budding doctors.”
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Other medical experts also broke out in a cold sweat over the scanner after Kardashian’s post.
Doctors are concerned that using MRIs to screen the general population can lead to false positives, and for health patients to then schedule invasive medical procedures like biopsies.
Another medic tweeted in response to Kardashians post: "Typically screening asymptomatic people with imaging leads to more harm (via false positives) than benefit (true positives)."
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Prenuvo claims their MRI scanner can preemptively spot potential health conditions for patients to take their GPs.
CEO Andrew Lacy told Insider: "The idea here is to be able to put the patient in the center of their own health so they can make their own health decisions and they can go out into the health system and work with their primary-care physicians to then get the care that they really need."
UNILAD has contacted Prenuvo and Kardashian for a comment.
Topics: Health, Kim Kardashian, Celebrity, Instagram